Customer Journey Orchestration
Fairer, frictionless, flexible subscriptions delivered by the market-leading dynamic paywall technology.

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zephr and  Digiday

Intention Seeking

Continued pressure on advertising means that media businesses are increasingly looking to revenue diversification. With events, e-commerce and subscription models all in play, it’s evident there’s no singular solution.

In partnership with Digiday, we surveyed more than 100 leading global publishers on the future of audience monetisation. The findings are detailed in an exclusive research-led report that reveals how smartest players plan to approach this challenge - and why optimising customer journeys will be key to success.

Download report

What we know
It’s never been easier to know everything about consumers. Whether they’re posting, following or liking, browsing, booking or buying.

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Consumers interact with brands and people and ideas every second, 24/7, 365, for their entire lifetimes.
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And each interaction leaves a data point, an intention; information that maps out new worlds of opportunity.
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Opportunity that progressive businesses seize so they can serve people better by knowing them better.

What we offer
We deliver Customer Journey Orchestration - the ability to dynamically tailor and optimise the path to subscription, then customise the experience beyond sign-up.

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Progressive media businesses already rely on Zephr to scale up subscriptions, step up monthly sales, and ramp up renewal revenues.

Our current focus is to repurpose and rebuild the paywall. With Zephr you can create any number or flavour of registration or subscription rules, collect and store permissioned customer data, plus:

  • Fast, templated journey-building
  • AI-authored sampling and trial journeys
  • Segment-specific rule creation
  • Built-in CDN for agile content delivery

Join the smartest brandsand scale up your subscriptions

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30% increase
in monthly sales
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30% increase
in renewal revenue
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Used by leading
publishers and brands
Get a demo
News corp

“We examined the market extensively and
Zephr was the clear choice as the leading
dynamic paywall”

SVP Customer and Commercial Data Technology

“Zephr is one of the key elements of our digital
transformation and sits at the heart of our best
of breed subscription ecosystem”

Chief Technology Officer