Continued pressure on advertising means that media businesses are increasingly looking to revenue diversification. With events, e-commerce and subscription models all in play, it’s evident there’s no singular solution.
In partnership with Digiday, we surveyed more than 100 leading global publishers on the future of audience monetisation. The findings are detailed in an exclusive research-led report that reveals how smartest players plan to approach this challenge - and why optimising customer journeys will be key to success.
Progressive media businesses already rely on Zephr to scale up subscriptions, step up monthly sales, and ramp up renewal revenues.
Our current focus is to repurpose and rebuild the paywall. With Zephr you can create any number or flavour of registration or subscription rules, collect and store permissioned customer data, plus: