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Propensity Modelling: How publishers ensure their subscription business keeps growing

Data. Everybody’s talking about it, but how many publishers are walking the walk?

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Customer Journey
Paywalls
subscription model
Coffee Club
subscription economy
dynamic paywall
Content Marketing
customer journey orchestration
first party data
registration
featured
3rd party cookies
AI
Advertising
Customer Journey
Paywalls
subscription model
Coffee Club
subscription economy
dynamic paywall
Content Marketing
customer journey orchestration
first party data
registration
featured
3rd party cookies
AI
Advertising
Customer Journey
Paywalls
subscription model
Coffee Club
subscription economy
dynamic paywall
Content Marketing
customer journey orchestration
first party data
registration
featured
3rd party cookies
AI
Advertising
Customer Journey
Paywalls
subscription model
Coffee Club
subscription economy
dynamic paywall
Content Marketing
customer journey orchestration
first party data
registration
featured
3rd party cookies
AI
Advertising
Customer Journey
Paywalls
subscription model
Coffee Club
subscription economy
dynamic paywall
Content Marketing
customer journey orchestration
first party data
registration
featured
3rd party cookies
AI
Advertising
Customer Journey
Paywalls
subscription model
Coffee Club
subscription economy
dynamic paywall
Content Marketing
customer journey orchestration
first party data
registration
featured
3rd party cookies
AI
Advertising
Customer Journey
Paywalls
subscription model
Coffee Club
subscription economy
dynamic paywall
Content Marketing
customer journey orchestration
first party data
registration
featured
3rd party cookies
AI
Advertising
Customer Journey
Paywalls
subscription model
Coffee Club
subscription economy
dynamic paywall
Content Marketing
customer journey orchestration
first party data
registration
featured
3rd party cookies
AI
Advertising

Why Strong Usernames and Passwords Don't Cut It Anymore

We use passwords every day to access all kinds of information – from our emails to our social media accounts. Businesses use them too to keep their data and...

Propensity Modelling: How publishers ensure their subscription business keeps growing

Data. Everybody’s talking about it, but how many publishers are walking the walk?

How to Calculate Your Subscriber Lifetime Value

If you are running a subscription-based business, whether your services target consumers or other businesses, there are several metrics to consider to better...

4 things the best paywalls all have in common

Publishers cannot treat their paywalls as an afterthought. The advent of new, digital media has...

The 5 steps of the subscription journey: From unknown to raving fan

Convincing readers to subscribe is no easy task. A customer’s subscription experience with a...

Propensity Modelling: How publishers ensure their subscription business keeps growing

Data. Everybody’s talking about it, but how many publishers are walking the walk?

The Best Subscription Management Tools

The subscription economy market has seen a big increase over the past few years. And it doesn’t...

What, how and why digital publishers need to A/B test their paywall strategies

Paywalls aren’t going anywhere. In fact, we’ll only be seeing more of them.

How publishers can leverage first-party data to drive revenue

Online privacy is more important than ever for users. With new regulations, the rise of tracking...

Apple vs Epic: What the new payment rules mean for publishers and how you can react

The legal battle between Apple and Epic Games has dominated the news at various points over the...

How to Personalise Subscription Journeys for Revenue Growth

Personalised customer experiences were once considered little more than a handy feature that could...

Is Your Subscription Business Product-Centric or Member-Centric?

In the past, large companies used to rely solely on product-centric approaches to their...

Difference Between Subscription Management and Subscription Experience

What is Subscription Management? As the Subscription Economy continues to grow in double digits,...

How to Calculate Your Subscriber Lifetime Value

If you are running a subscription-based business, whether your services target consumers or other...

How (and Why) To Simplify B2B Subscriptions

We've witnessed a rapid rise in the popularity of subscription-based services. Data from...

3 Takeaways from The Subscription Insider Bootcamp: TECHNOLOGY, 2021

Subscriptions have soared over the past few years, with the pandemic only accelerating the...

Why Strong Usernames and Passwords Don't Cut It Anymore

We use passwords every day to access all kinds of information – from our emails to our social media...

How to Scale Subscription Revenue Models

A subscription revenue model charges an ongoing fee that is often taken monthly, quarterly or...

The future of digital publishing

We have long been told that print is dead and digital is the future. But while the former might...

Best UX Practices for Subscription Businesses

If you want users of your website to convert to subscribers, then your focus is likely centred on...

Why digital subscriptions are vital to a publisher's bottom line

This past year was a tipping point in the history of publishers with digital subscriptions fast...

The case for paywalls: How and why you should do it

Have you been considering putting your content behind a paywall? If you haven’t done so yet, what’s...

The Best-of-Breed Technology Series | Lineup

Here comes Lineup, an innovative media solutions provider, empowering media companies through...

The Best-of-Breed Technology Series | Glide

Meet Glide Publishing Platform, a cloud-native SaaS platform created specifically for content and...

The Best-of-Breed Technology Series | Mather Economics

Meet Mather Economics, a global leader in subscription management and customer data analytics....

Introducing Zephr's Best-Of-Breed Technology Series

Welcome to our brand-new blog series on best-of-breed technologies. In the coming weeks, we will be...

Zephr’s Series A and onwards

What an amazing week for Zephr. We’ve successfully completed our Series A funding round - bringing...

Zephr Coffee Club #10 - Corporate and Bulk Subscriptions - June 4, 2020

The Zephr Coffee Club returned with a dive into Corporate and Bulk Subscriptions. Initially it...

Zephr Coffee Club #9 - Pivoting from Physical to Digital Events - May 28, 2020

Since the beginning of lockdown, we've been holding a weekly coffee club, inviting people to join...

Customer Journey States Part 3: Subscribers, Churn and Renewal

In the previous two parts of this User State blog, we’ve explored how anonymous users move to known...

Zephr Coffee Club #8 - Micro-Service vs Monolith - May 21, 2020

It's Thursday, 3pm BST and 10am EDT, so that means the Zephr Coffee Club was back up and running!...

Customer Journey States Part 2: Known and Registered Users

In the previous blog, we talked about moving anonymous users through to a known state. By...

Zephr Coffee Club #7 - Reducing Churn- May 14, 2020

The return of Zephr Coffee Club, after one week off, brought us a session on reducing churn. This...

Customer Journey States Part 1: From Anonymous to Known

For brands, media businesses and publishers to succeed, it’s crucial to move consumers and...

Zephr Coffee Club #6 - To Paywall or Not To Paywall - May 7, 2020

Our Coffee Club was back in swing after one week off due to our new product launch taking...

Publishers risk being left behind with blunt, transactional subscription tech

Transactional customer relationships, and the technology that enables it, have underpinned the...

Zephr Coffee Club #5 - Micropayments Monetization - April 23, 2020

Our Thursday Coffee Club was back again, this time with a St George's Day twist! (Well, not a twist...

Zephr Coffee Club #4 - Ad Revenue and User States - April 16, 2020

As always, Thursday was a day to get together and exchange knowledge at the Zephr Coffee Club....

Zephr Coffee Club #3 - Demand Generation vs Lead Generation - April 9, 2020

It’s Thursday! Back to it, the Zephr Coffee Club was open once again! On this occasion we had a...

Zephr Coffee Club #2 - Brand Safety and Customer LTV - April 2, 2020

Our second Zephr Coffee Club followed a slightly different format. In the spirit of iteration, we...

Zephr Coffee Club #1 - Revenue Diversification - March 26, 2020

During these times of self-isolation and lockdown, we decided to host a weekly Zephr Coffee Club...

To paywall or not to paywall - is that the question?

There are a number paywall types you might consider implementing within the context of a...

Traffic in the time of Covid-19

Talking to media and publishing companies during this COVID-19 period, it’s clear that there is a...

Back to basics

We get asked a lot about what customer journey orchestration is, and does it automatically mean...

How the cookie crumbles...

If Google could have released the news in a puff of white smoke, they should have. ‘Hear ye, hear...

Digiday publishing summit europe - key takeaways

At the beginning of March, Zephr was a headline sponsor at the Digiday Media Summit Europe, held in...

2020 - Year of subscription-based news

Subscriptions are everywhere. Monthly payments to Netflix, Spotify and Amazon Prime have become...

Redefining the paywall

‘Paywall’. For many years, these pejorative two syllables were the emotive barrier that held back a...

How dynamic sampling revolutionised content marketing

The newspaper used to be the information destination par excellence. The papers were vast, their...

Why every publisher needs to refocus on the customer journey

Our presence on the internet is measured in footprints. These footprints take the ephemeral impact...

The Subscription Experience Platform

To Bundle or Not to Bundle Your Subscription Package

Does Your Subscription Stand Out in a Competitive Market?

The Subscription Experience Platform

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To Bundle or Not to Bundle Your Subscription Package

Now Playing

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Does Your Subscription Stand Out in a Competitive Market?

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Latest

4 things the best paywalls all have in common

Publishers cannot treat their paywalls as an afterthought. The advent of new, digital media has sparked a real desire for readers to get their content online...

The 5 steps of the subscription journey: From unknown to raving fan

Convincing readers to subscribe is no easy task. A customer’s subscription experience with a publisher is defined by their subscription journey - the road they...

What, how and why digital publishers need to A/B test their paywall strategies

Paywalls aren’t going anywhere. In fact, we’ll only be seeing more of them.

Apple vs Epic: What the new payment rules mean for publishers and how you can react

The legal battle between Apple and Epic Games has dominated the news at various points over the last 12 months. It came to a close, leading to a host of new...

How to Personalise Subscription Journeys for Revenue Growth

Personalised customer experiences were once considered little more than a handy feature that could be used to enhance a business's services. In recent years,...

Is Your Subscription Business Product-Centric or Member-Centric?

In the past, large companies used to rely solely on product-centric approaches to their organisations. When you consider some of the brands that have utilised...

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The Ultimate Digital Publishing and Media Glossary

101 terms you need to know

We currently live in a world where general communication skills just don’t cut it anymore - you also need to be digitally fluent to thrive in digital publishing.

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Propensity Modelling: How publishers ensure their subscription business keeps growing

Why Strong Usernames and Passwords Don't Cut It Anymore

Propensity Modelling: How publishers ensure their subscription business keeps growing

How to Calculate Your Subscriber Lifetime Value

4 things the best paywalls all have in common

The 5 steps of the subscription journey: From unknown to raving fan

Propensity Modelling: How publishers ensure their subscription business keeps growing

The Best Subscription Management Tools

What, how and why digital publishers need to A/B test their paywall strategies

How publishers can leverage first-party data to drive revenue

Apple vs Epic: What the new payment rules mean for publishers and how you can react

How to Personalise Subscription Journeys for Revenue Growth

Is Your Subscription Business Product-Centric or Member-Centric?

Difference Between Subscription Management and Subscription Experience

How to Calculate Your Subscriber Lifetime Value

Top 5 questions to ask when turning your data insights into action

How (and Why) To Simplify B2B Subscriptions

3 Takeaways from The Subscription Insider Bootcamp: TECHNOLOGY, 2021

Why Strong Usernames and Passwords Don't Cut It Anymore

How to Scale Subscription Revenue Models

The future of digital publishing

Best UX Practices for Subscription Businesses

Why digital subscriptions are vital to a publisher's bottom line

The case for paywalls: How and why you should do it

The Best-of-Breed Technology Series | Lineup

The Best-of-Breed Technology Series | Glide

The Best-of-Breed Technology Series | Mather Economics

Introducing Zephr's Best-Of-Breed Technology Series

Zephr’s Series A and onwards

Zephr Coffee Club #10 - Corporate and Bulk Subscriptions - June 4, 2020

Zephr Coffee Club #9 - Pivoting from Physical to Digital Events - May 28, 2020

Customer Journey States Part 3: Subscribers, Churn and Renewal

Zephr Coffee Club #8 - Micro-Service vs Monolith - May 21, 2020

Customer Journey States Part 2: Known and Registered Users

Zephr Coffee Club #7 - Reducing Churn- May 14, 2020

Customer Journey States Part 1: From Anonymous to Known

Zephr Coffee Club #6 - To Paywall or Not To Paywall - May 7, 2020

Publishers risk being left behind with blunt, transactional subscription tech

Zephr Coffee Club #5 - Micropayments Monetization - April 23, 2020

Zephr Coffee Club #4 - Ad Revenue and User States - April 16, 2020

Zephr Coffee Club #3 - Demand Generation vs Lead Generation - April 9, 2020

Zephr Coffee Club #2 - Brand Safety and Customer LTV - April 2, 2020

Zephr Coffee Club #1 - Revenue Diversification - March 26, 2020

To paywall or not to paywall - is that the question?

Traffic in the time of Covid-19

Back to basics

How the cookie crumbles...

Digiday publishing summit europe - key takeaways

2020 - Year of subscription-based news

Redefining the paywall

How dynamic sampling revolutionised content marketing

Why every publisher needs to refocus on the customer journey

Latest Videos

The Subscription Experience Platform

To Bundle or Not to Bundle Your Subscription Package

Does Your Subscription Stand Out in a Competitive Market?

The Subscription Experience Platform

Now Playing

Up Next

To Bundle or Not to Bundle Your Subscription Package

Now Playing

Up Next

Does Your Subscription Stand Out in a Competitive Market?

Now Playing

Up Next

4 things the best paywalls all have in common

The 5 steps of the subscription journey: From unknown to raving fan

What, how and why digital publishers need to A/B test their paywall strategies

Apple vs Epic: What the new payment rules mean for publishers and how you can react

How to Personalise Subscription Journeys for Revenue Growth

Is Your Subscription Business Product-Centric or Member-Centric?

The Ultimate Digital Publishing and Media Glossary

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