Personalised customer experiences were once considered little more than a handy feature that could be used to enhance a business's services. In recent years, they’ve become essential – particularly for subscription-based companies. In 2018, a survey by business experts Econsultancy found that

In the past, large companies used to rely solely on product-centric approaches to their organisations. When you consider some of the brands that have utilised this concept, you can understand just how successful it’s been.

What is Subscription Management?

As the Subscription Economy continues to grow in double digits, businesses converting to the recurring revenue model have to learn new ways of managing and tracking their customers which traditional transaction-based companies may never have dealt with. This new

If you are running a subscription-based business, whether your services target consumers or other businesses, there are several metrics to consider to better understand your performance and improve your chances of success. 

Data analytics have matured from a passive look-back on previous efforts to an active indicator of future performance, particularly with the rise of artificial intelligence (A.I.) and Machine Learning. The ability to collect and analyse massive amounts of data in real time, using Machine