Podcast #25 - Robbie Kellman Baxter - Why Subscription Strategies are so Popular

Posted by Scott Howland on Nov 25, 2020 6:00:00 AM

In this episode Scott Howland is joined by Robbie Kellman Baxter of Peninsula Strategies, or maybe better known being the author of The Forever Transaction and Membership Economy. They caught up about Subscription Strategies, why they're so popular and why Robbie herself fell in love with this

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Podcast #24 - Ricardo Molina - Digital Transformation for B2B Publishing and Events

Posted by Scott Howland on Nov 18, 2020 6:00:00 AM

In this episode, Scott Howland is joined by Ricardo Molina of Brightbull, who's an expert in all things B2B Publishing and Events. Today they discuss:

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Zephr & Vidora announce partnership

Posted by Admin on Nov 18, 2020 4:00:00 AM

Zephr is excited to announce a strategic partnership with Vidora. 

Vidora is a San Francisco based company with a mission to enhance the performance of marketing teams with no-code machine learning. Their platform, Cortex, allows teams to use AI predictions to continually optimize conversions
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Podcast #23 - Michael Mendoza - Ads & Subscription Teams Working Together

Posted by Scott Howland on Nov 11, 2020 6:00:00 AM

In this episode, Scott Howland speaks with Michael Mendoza, CEO, Lineup Systems. They discuss how advertising and subscriptions teams can work together to the same north star!

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Podcast #22 - Justin Wohl - Creating a Publishing Strategy

Posted by Scott Howland on Nov 4, 2020 6:00:00 AM

In this weeks episode, Justin Wohl, CRO Salon.com, is talking with Scott Howland about creating a publishing strategies and other new ways to monetize content.

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