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How to Personalise Subscription Journeys for Revenue Growth

Posted by Admin on Sep 7, 2021 1:14:03 PM

Personalised customer experiences were once considered little more than a handy feature that could be used to enhance a business's services. In recent years, they’ve become essential – particularly for subscription-based companies. In 2018, a survey by business experts Econsultancy found that

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Topics: Customer Journey, customer journey orchestration

Is Your Subscription Business Product-Centric or Member-Centric?

Posted by Admin on Aug 27, 2021 12:31:24 PM

In the past, large companies used to rely solely on product-centric approaches to their organisations. When you consider some of the brands that have utilised this concept, you can understand just how successful it’s been.

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Topics: subscription model, subscription economy

Difference Between Subscription Management and Subscription Experience

Posted by Mark Whistler on Aug 10, 2021 4:44:16 PM

What is Subscription Management?

As the Subscription Economy continues to grow in double digits, businesses converting to the recurring revenue model have to learn new ways of managing and tracking their customers which traditional transaction-based companies may never have dealt with. This new

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How to Calculate Your Subscriber Lifetime Value

Posted by Admin on Jul 22, 2021 12:34:24 PM

If you are running a subscription-based business, whether your services target consumers or other businesses, there are several metrics to consider to better understand your performance and improve your chances of success. 

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Topics: Customer Journey, subscription model, subscription economy, customer journey orchestration

Top 5 questions to ask when turning your data insights into action

Posted by Admin on Jul 15, 2021 1:08:47 PM

Data analytics have matured from a passive look-back on previous efforts to an active indicator of future performance, particularly with the rise of artificial intelligence (A.I.) and Machine Learning. The ability to collect and analyse massive amounts of data in real time, using Machine

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Topics: first party data