In the previous two parts of this User State blog, we’ve explored how anonymous users move to known and how these users then move from known to customer. Once we’ve navigated this path though, what are some of the states of a customer. How can we ensure that our users are active, enjoying and

GM of Mantis (A Reach PLC company), Ben Pheloung, is today interviewed by Scott Howland of Zephr. This episode covers the world of keyword blocking and brand safety and ways in which publishers and advertisers can ensure there are no more missed opportunities.

It's Thursday, 3pm BST and 10am EDT, so that means the Zephr Coffee Club was back up and running! This week we were talking about everything Micro-Service, Best of Breed and Monolith - well anything you could get into a 30 minute coffee club!

In the previous blog, we talked about moving anonymous users through to a known state. By leveraging the data we know in an anonymous state, we can make a personalised experience and test different routes to conversion - the conversion being the registration of a user in this conversation.

Join us on our latest Zephr Podcast Session, this week featuring Martin Maynard of Spread the Word Media. This week Scott Howland interviews Martin about the COVID-19 crisis, and how it's still ok to sell, it's just techniques that's had to change!