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The Journey...
How to Calculate Your Subscriber Lifetime Value
Top 5 questions to ask when turning your data insights into action
How (and Why) To Simplify B2B Subscriptions
3 Takeaways from The Subscription Insider Bootcamp: TECHNOLOGY, 2021
Why Strong Usernames and Passwords Don't Cut It Anymore
Podcast #33 - Shannan Bowen and Jessica Gilbert - Local news and dynamic user experiences
How to Scale Subscription Revenue Models
Podcast #32 - James Hewes - Ever Changing Publishing Landscape
The future of digital publishing
Best UX Practices for Subscription Businesses
Why digital subscriptions are vital to a publisher's bottom line
The case for paywalls: How and why you should do it
Podcast #31 - Ryan Sholin - Best of Breed
Podcast #30 - Ollie Henderson - The Future of Work
Podcast #29 - Karsten Madsen - Cost of Acquisition & Customer Lifetime Value
The Best-of-Breed Technology Series | Lineup
The Best-of-Breed Technology Series | Glide
The Best-of-Breed Technology Series | Mather Economics
Introducing Zephr's Best-Of-Breed Technology Series
Podcast #28 - Shawn Azman - Effectively Using Customer Data in Marketing
Podcast #27 - Chris Scott - Why you need to take advantage of user states
Zephr’s Series A and onwards
Podcast #26 - FIPP World Congress - Building Customers for Life
Podcast #25 - Robbie Kellman Baxter - Why Subscription Strategies are so Popular
Podcast #24 - Ricardo Molina - Digital Transformation for B2B Publishing and Events
Podcast #23 - Michael Mendoza - Ads & Subscription Teams Working Together
Podcast #22 - Justin Wohl - Creating a Publishing Strategy
Podcast #21 - Grzegorz Piechota - Reader Revenues & Customer Value Chain
Podcast #20 - Bianca Allen - Cross Collaboration Between Agencies and Publishers
Podcast #19 - Richard Harding - Taking a Global Role, Where to Start!
Podcast #18 - Rob Kinsella - Future of Publishing Monetisation
Podcast #17 - Raoul Monks - Shifting Perspectives in Sales
Podcast #16 - Florian Bauer - Behavioural Pricing
Podcast #15 - Simona Zanette - New Revenue Streams
Podcast #14 - Josh Bloom - Why Brands Leverage Video
Podcast #13 - Jeppe Bjerrum - Reducing Churn and Increasing Retention
Podcast #12 - David Lockie - Web Monetisation
Podcast #11 - Piers Bearne & Jen Thoroughgood - Growth Amid Uncertainty
Podcast #10 - John Schlaefli - Pivoting Revenues
Zephr Coffee Club #10 - Corporate and Bulk Subscriptions - June 4, 2020
Podcast #9 - Carlos Doughty - Choosing your Martech Stack
Zephr Coffee Club #9 - Pivoting from Physical to Digital Events - May 28, 2020
Customer Journey States Part 3: Subscribers, Churn and Renewal
Podcast #8 - Ben Pheloung - Keyword Blocking and Brand Safety
Zephr Coffee Club #8 - Micro-Service vs Monolith - May 21, 2020
Customer Journey States Part 2: Known and Registered Users
Podcast #7 - Martin Maynard - Selling in a Crisis
Zephr Coffee Club #7 - Reducing Churn- May 14, 2020
Customer Journey States Part 1: From Anonymous to Known
Podcast #6 - Tor Jacobsen - Subscriber Strategy
Zephr Coffee Club #6 - To Paywall or Not To Paywall - May 7, 2020
Podcast #5 - Nate Zenou - Optimising Ad Inventory
Podcast #4 - Jordan Adams - Demand Generation vs Lead Generation
Zephr Coffee Club #5 - Micropayments Monetization - April 23, 2020
Podcast #3 - Richard Holden - Product Management
Zephr Coffee Club #4 - Ad Revenue and User States - April 16, 2020
Zephr Coffee Club #3 - Demand Generation vs Lead Generation - April 9, 2020
Podcast #2 - Matt Lindsay - Propensity Modelling
Zephr Coffee Club #2 - Brand Safety and Customer LTV - April 2, 2020
Podcast #1 - Julian Thorne - Customer Lifetime Value
Zephr Coffee Club #1 - Revenue Diversification - March 26, 2020
To paywall or not to paywall - is that the question?
Traffic in the time of Covid-19
Back to basics
How the cookie crumbles...
Digiday publishing summit europe - key takeaways
2020 - Year of subscription-based news
Redefining the paywall
How dynamic sampling revolutionised content marketing
Why every publisher needs to refocus on the customer journey
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Market insights and context from the Zephr team, customers and partners.
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