Redefining the paywall

Posted by Yann Petkov - Business Developement on Jan 17, 2020 12:01:30 PM

‘Paywall’. For many years, these pejorative two syllables were the emotive barrier that held back a generation of digital readers from entering into mutually beneficial relationships with publishers. More evocative than accurate, they suggested a barrier, a blocker, rather than the need to pay a

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Topics: Paywalls

How dynamic sampling  revolutionised content marketing

Posted by Viktor Nikolov - Business Development on Jan 16, 2020 8:02:23 PM

The newspaper used to be the information destination par excellence. The papers were vast, their budgets were large and their monopoly uncontested. Once the internet arrived those destinations changed. Ever since that moment print media has been trying to defend its territory not just as a

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Topics: Content Marketing

Why every publisher needs to refocus on the customer journey

Posted by Yann Petkov - Business Developement on Jan 16, 2020 7:59:43 PM

Our presence on the internet is measured in footprints. These footprints take the ephemeral impact of our net-worthy selves and make them solid. Cast your mind back to the early carbon footprint questionnaires that converted your polluting output into massy kilos of guilt - the invisible was

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Topics: Customer Journey