Traffic in the time of Covid-19

Posted by Scott Howland on Mar 30, 2020 8:32:21 PM

Talking to media and publishing companies during this COVID-19 period, it’s clear that there is a strange antinomy. Traffic is up, with 20-50% increases in page views rapidly becoming the new normal. This massive hike makes sense - after all, there’s an enormous number of concerned people out

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Topics: Customer Journey, Paywalls, subscription model, dynamic paywall, subscription economy, first-party data, registration

Back to basics

Posted by Yann Petkov - Business Developement on Mar 20, 2020 10:00:00 AM

We get asked a lot about what customer journey orchestration is, and does it automatically mean using a paywall and so on. One of the reasons for the questions is that many use the terminology in a very different way, so we thought we would go a little back to basics, to explain how it all fits

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Topics: Customer Journey, Paywalls, subscription model, dynamic paywall, subscription economy, customer journey orchestration

How the cookie crumbles...

Posted by Viktor Nikolov - Business Development on Mar 12, 2020 3:00:00 PM

If Google could have released the news in a puff of white smoke, they should have. ‘Hear ye, hear ye, the third-party cookie is dead, to be eradicated from Chrome completely over the next two years…’

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Topics: Customer Journey, Paywalls, Content Marketing, subscription model, dynamic paywall, 3rd party cookies

Digiday publishing summit europe - key takeaways

Posted by Viktor Nikolov - Business Development on Mar 11, 2020 6:03:35 PM

At the beginning of March, Zephr was a headline sponsor at the Digiday Media Summit Europe, held in Croatia. We’ve been helping media brands to build subscriptions and recurring revenue relationships with readers since 2017, so we were delighted to sponsor this deep dive into the science behind

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Topics: Customer Journey, Paywalls, Content Marketing, subscription model, dynamic paywall

2020 - Year of subscription-based news

Posted by Viktor Nikolov - Business Development on Mar 5, 2020 3:08:44 PM

Subscriptions are everywhere. Monthly payments to Netflix, Spotify and Amazon Prime have become staples over the last decade, keeping our entertainment needs in-check through endless amounts of content. But what’s next for the subscription-based economy? Our answer: news (and a lot of it.)

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Topics: Customer Journey, Paywalls, Content Marketing, subscription model, dynamic paywall

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