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How publishers can leverage first-party data to drive revenue

Posted by Admin on Sep 29, 2021 12:49:52 PM

Online privacy is more important than ever for users. With new regulations, the rise of tracking prevention and the death of third-party cookies, it’s become harder for subscription-based publishers to collect data.

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Apple vs Epic: What the new payment rules mean for publishers and how you can react

Posted by Admin on Sep 23, 2021 9:30:10 AM

The legal battle between Apple and Epic Games has dominated the news at various points over the last 12 months. It came to a close, leading to a host of new changes coming as early as 2022 for the $380bn market for in-app purchases. 

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How to Personalise Subscription Journeys for Revenue Growth

Posted by Admin on Sep 7, 2021 1:14:03 PM

Personalised customer experiences were once considered little more than a handy feature that could be used to enhance a business's services. In recent years, they’ve become essential – particularly for subscription-based companies. In 2018, a survey by business experts Econsultancy found that

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Topics: Customer Journey, customer journey orchestration

Is Your Subscription Business Product-Centric or Member-Centric?

Posted by Admin on Aug 27, 2021 12:31:24 PM

In the past, large companies used to rely solely on product-centric approaches to their organisations. When you consider some of the brands that have utilised this concept, you can understand just how successful it’s been.

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Topics: subscription model, subscription economy

How to Calculate Your Subscriber Lifetime Value

Posted by Admin on Jul 22, 2021 12:34:24 PM

If you are running a subscription-based business, whether your services target consumers or other businesses, there are several metrics to consider to better understand your performance and improve your chances of success. 

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Topics: Customer Journey, subscription model, subscription economy, customer journey orchestration

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