Scott Howland

Recent Posts

Customer Journey States Part 3: Subscribers, Churn and Renewal

Posted by Scott Howland on May 28, 2020 11:34:20 AM

In the previous two parts of this User State blog, we’ve explored how anonymous users move to known and how these users then move from known to customer. Once we’ve navigated this path though, what are some of the states of a customer. How can we ensure that our users are active, enjoying and

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Topics: Customer Journey

Podcast #8 - Ben Pheloung - Keyword Blocking and Brand Safety

Posted by Scott Howland on May 27, 2020 6:00:00 AM

GM of Mantis (A Reach PLC company), Ben Pheloung, is today interviewed by Scott Howland of Zephr. This episode covers the world of keyword blocking and brand safety and ways in which publishers and advertisers can ensure there are no more missed opportunities.

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Topics: Podcast

Customer Journey States Part 2: Known and Registered Users

Posted by Scott Howland on May 21, 2020 10:01:38 AM

In the previous blog, we talked about moving anonymous users through to a known state. By leveraging the data we know in an anonymous state, we can make a personalised experience and test different routes to conversion - the conversion being the registration of a user in this conversation.

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Topics: Customer Journey

Podcast #7 - Martin Maynard - Selling in a Crisis

Posted by Scott Howland on May 20, 2020 6:00:00 AM

Join us on our latest Zephr Podcast Session, this week featuring Martin Maynard of Spread the Word Media. This week Scott Howland interviews Martin about the COVID-19 crisis, and how it's still ok to sell, it's just techniques that's had to change!

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Topics: Podcast

Customer Journey States Part 1: From Anonymous to Known

Posted by Scott Howland on May 14, 2020 1:10:24 PM

For brands, media businesses and publishers to succeed, it’s crucial to move consumers and prospects from an unknown state - totally anonymous - to known users. But what are these different user journey states? And how can we move users between states?

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Topics: Customer Journey

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