Viktor Nikolov - Business Development

Recent Posts

Zephr Coffee Club #5 - Micropayments Monetization - April 23, 2020

Posted by Viktor Nikolov - Business Development on Apr 23, 2020 11:02:00 AM

Our Thursday Coffee Club was back again, this time with a St George's Day twist! (Well, not a twist as such, but again some great content!)

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Topics: Coffee Club

Zephr Coffee Club #4 - Ad Revenue and User States - April 16, 2020

Posted by Viktor Nikolov - Business Development on Apr 16, 2020 11:02:00 AM

 

As always, Thursday was a day to get together and exchange knowledge at the Zephr Coffee Club. Thanks to the community and great attendees we had, it was another valuable session with lots of actionable insights. We kicked off the session with Nathaniel Zenou, CEO of Browsi, diving into the

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Topics: Coffee Club

Zephr Coffee Club #3 - Demand Generation vs Lead Generation - April 9, 2020

Posted by Viktor Nikolov - Business Development on Apr 16, 2020 10:16:22 AM

It’s Thursday! Back to it, the Zephr Coffee Club was open once again! On this occasion we had a focus on both lead and demand generation, with Lightning talks from both Brian Hersholt of Convertr.io and Jordan Adams of Martech Tracker! First up was Brian Hersholt of Convertr.io who pointed out

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Topics: Coffee Club

Zephr Coffee Club #2 - Brand Safety and Customer LTV - April 2, 2020

Posted by Viktor Nikolov - Business Development on Apr 8, 2020 6:48:41 PM

Our second Zephr Coffee Club followed a slightly different format. In the spirit of iteration, we flipped it from being an open discussion to having a couple of lightning talks with a Q&A at the end. This means the sessions are now more informative and interactive, ensuring valuable content and

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Topics: Coffee Club

How the cookie crumbles...

Posted by Viktor Nikolov - Business Development on Mar 12, 2020 3:00:00 PM

If Google could have released the news in a puff of white smoke, they should have. ‘Hear ye, hear ye, the third-party cookie is dead, to be eradicated from Chrome completely over the next two years…’

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Topics: Customer Journey, Paywalls, Content Marketing, subscription model, dynamic paywall, 3rd party cookies

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