Zephr Blog | Yann Petkov - Business Developement

Author: Yann Petkov - Business Developement

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How To Cut-Down Subscriber Churn

To replace the lost revenue when an existing user unsubscribes, you’ll have to spend money on marketing your services to a new client, which could take months, and cost...

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featured
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events
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featured
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10 Best Practices for a Successful Subscription Business

As the publishing industry seeks to reduce its reliance on advertising, the industry has seen even more publishers turn to paywalls. Indeed, according to The...

How will rising living costs impact subscriptions and digital publishers?

As the cost of living surges and higher prices begin to bite, consumers are starting to sacrifice luxuries to save where they can. Understandably,...

How to Calculate Your Subscriber Lifetime Value

If you are running a subscription-based business, whether your services target consumers or other businesses, there are several metrics to consider to better...

Best Practices for Personalising Experiences: A Guide for Digital Publishers

Personalisation is crucial for enhancing user engagement and retention. A recent survey suggests...

Reviving Readership: How to Implement a Successful Win-Back Strategy

In the ever-changing landscape of the digital publishing industry, publishers are constantly facing...

Building Authority in Google's New Algorithm

Trust: The Key to Long-Term Retention

Prefer to listen instead? With the recent economic climate, it has become imperative for publishers...

Intelligent Paywalls and Dynamic Paywalls: Similarities and Crucial Differences

Prefer to listen instead? In the tech circles of today’s media industry, it’s common to hear...

Losing news readers? Technology can help

As print newspaper circulation falls to its lowest level in 70 years, many publishers have turned...

Behavioural pricing for publishers

Pricing is a moving target. But with many experts such as Greg Piechota (INMA...

10 Best Practices for a Successful Subscription Business

As the publishing industry seeks to reduce its reliance on advertising, the industry has seen even...

How will rising living costs impact subscriptions and digital publishers?

As the cost of living surges and higher prices begin to bite, consumers are starting to sacrifice...

5 ways to increase the value of anonymous users on your website

It's unusual for most digital publishers to have a user seek out their brand without having had any...

The 6 Key pillars of a successful subscription strategy

As the ‘cookie-pocalypse’ approaches, developing a strong subscription strategy is imperative for...

How to implement new tech

With the digital publishing space rapidly advancing, and users demanding better online experiences,...

Data driven marketing for publishers

In a competitive market, publishers' marketing strategies need to be refined in order to have a...

Is The Wrong Data Holding You Back?

The need to handle and analyse user data is essential for the viability of media and digital...

Subscription management strategies for enterprise accounts

B2B subscriptions have huge uncovered potential. With lower likelihood of customer churn offering a...

7 Podcast Monetisation Strategies for Publishers

In many ways, podcasting is the next frontier for publishers. Ever since the phenomenal success of...

How publishers can use first-party data for programmatic advertising

In a post-cookie world, publishers are fortunate to have unfettered access to a rich pool of...

The Future of Subscriptions

The digital publishing sphere has undergone significant changes in recent years. Consumer...

5 reasons you are losing subscribers (and what you can do about it)

High subscriber churn rates could indicate costly gaps in your subscriber loyalty and retention...

Strategies for publishers to monetise first-party data

In a post-cookie world, first-party data is critical for maintaining a competitive edge in digital...

Technology Vendors vs. In House Builds

3 Reasons publishers should choose tech vendors over in-house builds With users demanding more...

How to increase subscriber retention

With the future of digital publishing resting on continued subscription-based revenue, the...

What is 0, 1st, 2nd and 3rd party data?

In a soon-to-be post-cookie world, third-party data is on the way out. But that’s not the only...

Key Takeaways from the Digiday Publishing Summit 2022

The Digiday Publishing Summit 2022 came at a critical time for the media industry. As the world...

How To Cut-Down Subscriber Churn

To replace the lost revenue when an existing user unsubscribes, you’ll have to spend money on...

What is a metered paywall?

For anyone in the digital publishing sphere right now, choosing the right paywall is a critical...

What is a hard paywall?

In an increasingly competitive landscape, fine-tuning your digital strategy is a continual journey...

What is a dynamic paywall?

There’s no denying that paywalls are now a key (and effective) source of revenue for publishers....

5 Tips To Launch a Successful Subscription Bundle & Double Your Bottom Line

The subscription business model is booming, growing at a rate of 200% annually since 2011. With...

8 Actionable Ways to Win More Digital Newspaper Subscribers

The internet is now the world’s newsstand and physical newspapers are playing catch up with their...

Subscriber loyalty (what it is, why it matters, how to build - and keep! - it)

In a digital world, subscriber loyalty is gold dust. It may be a coveted and invaluable asset but,...

What is a soft paywall?

Soft paywalls are a type of paywall that features access to free articles with some restrictions to...

The 5 Digital Subscription Trends Publishers Must Prepare for in 2022

2021 has been a defining year for the subscription economy. The businesses which prioritised...

How publishers can leverage first-party data to drive revenue

Online privacy is more important than ever for users. With new regulations, the rise of tracking...

Data capture for publishers: what is it and why is it so important to your bottom line?

To adapt to a constantly evolving digital publishing landscape, publishers need to embrace the...

4 things the best paywalls all have in common

Publishers cannot treat their paywalls as an afterthought. The advent of new, digital media has...

The 5 steps of the subscription journey: From unknown to raving fan

Convincing readers to subscribe is no easy task. A customer’s subscription experience with a...

Propensity Modelling: How publishers ensure their subscription business keeps growing

Data. Everybody’s talking about it, but how many publishers are walking the walk?

The Best Subscription Management Tools

The subscription economy market has seen a big increase over the past few years. And it doesn’t...

What, how and why digital publishers need to A/B test their paywall strategies

Paywalls aren’t going anywhere. In fact, we’ll only be seeing more of them.

Apple vs Epic: What the new payment rules mean for publishers and how you can react

The legal battle between Apple and Epic Games has dominated the news at various points over the...

How to Personalise Subscription Journeys for Revenue Growth

Personalised customer experiences were once considered little more than a handy feature that could...

Is Your Subscription Business Product-Centric or Member-Centric?

In the past, large companies used to rely solely on product-centric approaches to their...

Difference Between Subscription Management and Subscription Experience

What is Subscription Management? As the Subscription Economy continues to grow in double digits,...

How to Calculate Your Subscriber Lifetime Value

If you are running a subscription-based business, whether your services target consumers or other...

How (and Why) To Simplify B2B Subscriptions

We've witnessed a rapid rise in the popularity of subscription-based services. Data from...

3 Takeaways from The Subscription Insider Bootcamp: TECHNOLOGY, 2021

Subscriptions have soared over the past few years, with the pandemic only accelerating the...

Why Strong Usernames and Passwords Don't Cut It Anymore

We use passwords every day to access all kinds of information – from our emails to our social media...

How to Scale Subscription Revenue Models

A subscription revenue model charges an ongoing fee that is often taken monthly, quarterly or...

The future of digital publishing

We have long been told that print is dead and digital is the future. But while the former might not...

Best UX Practices for Subscription Businesses

If you want users of your website to convert to subscribers, then your focus is likely centred on...

Why digital subscriptions are vital to a publisher's bottom line

This past year was a tipping point in the history of publishers with digital subscriptions fast...

The case for paywalls: How and why you should do it

Have you been considering putting your content behind a paywall? If you haven’t done so yet, what’s...

The Best-of-Breed Technology Series | Lineup

Here comes Lineup, an innovative media solutions provider, empowering media companies through...

The Best-of-Breed Technology Series | Glide

Meet Glide Publishing Platform, a cloud-native SaaS platform created specifically for content and...

The Best-of-Breed Technology Series | Mather Economics

Meet Mather Economics, a global leader in subscription management and customer data analytics....

Introducing Zephr's Best-Of-Breed Technology Series

Welcome to our brand-new blog series on best-of-breed technologies. In the coming weeks, we will be...

Zephr’s Series A and onwards

What an amazing week for Zephr. We’ve successfully completed our Series A funding round - bringing...

Zephr Coffee Club #10 - Corporate and Bulk Subscriptions - June 4, 2020

The Zephr Coffee Club returned with a dive into Corporate and Bulk Subscriptions. Initially it...

Zephr Coffee Club #9 - Pivoting from Physical to Digital Events - May 28, 2020

Since the beginning of lockdown, we've been holding a weekly coffee club, inviting people to join...

Customer Journey States Part 3: Subscribers, Churn and Renewal

In the previous two parts of this User State blog, we’ve explored how anonymous users move to known...

Zephr Coffee Club #8 - Micro-Service vs Monolith - May 21, 2020

It's Thursday, 3pm BST and 10am EDT, so that means the Zephr Coffee Club was back up and running!...

Customer Journey States Part 2: Known and Registered Users

In the previous blog, we talked about moving anonymous users through to a known state. By...

Zephr Coffee Club #7 - Reducing Churn- May 14, 2020

The return of Zephr Coffee Club, after one week off, brought us a session on reducing churn. This...

Customer Journey States Part 1: From Anonymous to Known

For brands, media businesses and publishers to succeed, it’s crucial to move consumers and...

Zephr Coffee Club #6 - To Paywall or Not To Paywall - May 7, 2020

Our Coffee Club was back in swing after one week off due to our new product launch taking...

Publishers risk being left behind with blunt, transactional subscription tech

Transactional customer relationships, and the technology that enables it, have underpinned the...

Zephr Coffee Club #5 - Micropayments Monetization - April 23, 2020

Our Thursday Coffee Club was back again, this time with a St George's Day twist! (Well, not a twist...

Zephr Coffee Club #4 - Ad Revenue and User States - April 16, 2020

As always, Thursday was a day to get together and exchange knowledge at the Zephr Coffee Club....

Zephr Coffee Club #3 - Demand Generation vs Lead Generation - April 9, 2020

It’s Thursday! Back to it, the Zephr Coffee Club was open once again! On this occasion we had a...

Zephr Coffee Club #2 - Brand Safety and Customer LTV - April 2, 2020

Our second Zephr Coffee Club followed a slightly different format. In the spirit of iteration, we...

Zephr Coffee Club #1 - Revenue Diversification - March 26, 2020

During these times of self-isolation and lockdown, we decided to host a weekly Zephr Coffee Club...

To paywall or not to paywall - is that the question?

There are a number paywall types you might consider implementing within the context of a...

Traffic in the time of Covid-19

Talking to media and publishing companies during this COVID-19 period, it’s clear that there is a...

Back to basics

We get asked a lot about what customer journey orchestration is, and does it automatically mean...

How the cookie crumbles...

If Google could have released the news in a puff of white smoke, they should have. ‘Hear ye, hear...

Digiday publishing summit europe - key takeaways

At the beginning of March, Zephr was a headline sponsor at the Digiday Media Summit Europe, held in...

2020 - Year of subscription-based news

Subscriptions are everywhere. Monthly payments to Netflix, Spotify and Amazon Prime have become...

Redefining the paywall

‘Paywall’. For many years, these pejorative two syllables were the emotive barrier that held back a...

How dynamic sampling revolutionised content marketing

The newspaper used to be the information destination par excellence. The papers were vast, their...

Why every publisher needs to refocus on the customer journey

Our presence on the internet is measured in footprints. These footprints take the ephemeral impact...

The Subscription Experience Platform

To Bundle or Not to Bundle Your Subscription Package

The Publisher's Digital Subscription Toolbox

The Subscription Experience Platform

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To paywall or not to paywall - is that the question?

There are a number paywall types you might consider implementing within the context of a subscription strategy - hard, dynamic, metered, freemium, hybrid of...

Back to basics

We get asked a lot about what customer journey orchestration is, and does it automatically mean using a paywall and so on. One of the reasons for the questions...

Redefining the paywall

‘Paywall’. For many years, these pejorative two syllables were the emotive barrier that held back a generation of digital readers from entering into mutually...

Why every publisher needs to refocus on the customer journey

Our presence on the internet is measured in footprints. These footprints take the ephemeral impact of our net-worthy selves and make them solid. Cast your mind...

The Ultimate Digital Publishing and Media Glossary

101 terms you need to know

We currently live in a world where general communication skills just don’t cut it anymore - you also need to be digitally fluent to thrive in digital publishing.

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Author: Yann Petkov - Business Developement

How To Cut-Down Subscriber Churn

10 Best Practices for a Successful Subscription Business

How will rising living costs impact subscriptions and digital publishers?

How to Calculate Your Subscriber Lifetime Value

Best Practices for Personalising Experiences: A Guide for Digital Publishers

Reviving Readership: How to Implement a Successful Win-Back Strategy

Building Authority in Google's New Algorithm

Trust: The Key to Long-Term Retention

Intelligent Paywalls and Dynamic Paywalls: Similarities and Crucial Differences

Losing news readers? Technology can help

Behavioural pricing for publishers

10 Best Practices for a Successful Subscription Business

How will rising living costs impact subscriptions and digital publishers?

5 ways to increase the value of anonymous users on your website

The 6 Key pillars of a successful subscription strategy

How to implement new tech

Data driven marketing for publishers

Is The Wrong Data Holding You Back?

Subscription management strategies for enterprise accounts

7 Podcast Monetisation Strategies for Publishers

How publishers can use first-party data for programmatic advertising

The Future of Subscriptions

5 reasons you are losing subscribers (and what you can do about it)

Strategies for publishers to monetise first-party data

Technology Vendors vs. In House Builds

How to increase subscriber retention

What is 0, 1st, 2nd and 3rd party data?

Key Takeaways from the Digiday Publishing Summit 2022

How To Cut-Down Subscriber Churn

What is a metered paywall?

What is a hard paywall?

What is a dynamic paywall?

5 Tips To Launch a Successful Subscription Bundle & Double Your Bottom Line

8 Actionable Ways to Win More Digital Newspaper Subscribers

Subscriber loyalty (what it is, why it matters, how to build - and keep! - it)

What is a soft paywall?

The 5 Digital Subscription Trends Publishers Must Prepare for in 2022

How publishers can leverage first-party data to drive revenue

Data capture for publishers: what is it and why is it so important to your bottom line?

4 things the best paywalls all have in common

The 5 steps of the subscription journey: From unknown to raving fan

Propensity Modelling: How publishers ensure their subscription business keeps growing

The Best Subscription Management Tools

What, how and why digital publishers need to A/B test their paywall strategies

Apple vs Epic: What the new payment rules mean for publishers and how you can react

How to Personalise Subscription Journeys for Revenue Growth

Is Your Subscription Business Product-Centric or Member-Centric?

Difference Between Subscription Management and Subscription Experience

How to Calculate Your Subscriber Lifetime Value

Top 5 questions to ask when turning your data insights into action

How (and Why) To Simplify B2B Subscriptions

3 Takeaways from The Subscription Insider Bootcamp: TECHNOLOGY, 2021

Why Strong Usernames and Passwords Don't Cut It Anymore

How to Scale Subscription Revenue Models

The future of digital publishing

Best UX Practices for Subscription Businesses

Why digital subscriptions are vital to a publisher's bottom line

The case for paywalls: How and why you should do it

The Best-of-Breed Technology Series | Lineup

The Best-of-Breed Technology Series | Glide

The Best-of-Breed Technology Series | Mather Economics

Introducing Zephr's Best-Of-Breed Technology Series

Zephr’s Series A and onwards

Zephr Coffee Club #10 - Corporate and Bulk Subscriptions - June 4, 2020

Zephr Coffee Club #9 - Pivoting from Physical to Digital Events - May 28, 2020

Customer Journey States Part 3: Subscribers, Churn and Renewal

Zephr Coffee Club #8 - Micro-Service vs Monolith - May 21, 2020

Customer Journey States Part 2: Known and Registered Users

Zephr Coffee Club #7 - Reducing Churn- May 14, 2020

Customer Journey States Part 1: From Anonymous to Known

Zephr Coffee Club #6 - To Paywall or Not To Paywall - May 7, 2020

Publishers risk being left behind with blunt, transactional subscription tech

Zephr Coffee Club #5 - Micropayments Monetization - April 23, 2020

Zephr Coffee Club #4 - Ad Revenue and User States - April 16, 2020

Zephr Coffee Club #3 - Demand Generation vs Lead Generation - April 9, 2020

Zephr Coffee Club #2 - Brand Safety and Customer LTV - April 2, 2020

Zephr Coffee Club #1 - Revenue Diversification - March 26, 2020

To paywall or not to paywall - is that the question?

Traffic in the time of Covid-19