Yann Petkov - Business Developement

Recent Posts

To paywall or not to paywall - is that the question?

Posted by Yann Petkov - Business Developement on Apr 1, 2020 4:25:01 PM

There are a number paywall types you might consider implementing within the context of a subscription strategy - hard, dynamic, metered, freemium, hybrid of metered and freemium, membership (donation), premium etc. That being said, if you are a publisher reading this article, chances are you are

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Topics: Customer Journey, Paywalls, subscription model, dynamic paywall, 3rd party cookies, subscription economy, first-party data, registration

Back to basics

Posted by Yann Petkov - Business Developement on Mar 20, 2020 10:00:00 AM

We get asked a lot about what customer journey orchestration is, and does it automatically mean using a paywall and so on. One of the reasons for the questions is that many use the terminology in a very different way, so we thought we would go a little back to basics, to explain how it all fits

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Topics: Customer Journey, Paywalls, subscription model, dynamic paywall, subscription economy, customer journey orchestration

Redefining the paywall

Posted by Yann Petkov - Business Developement on Jan 17, 2020 12:01:30 PM

‘Paywall’. For many years, these pejorative two syllables were the emotive barrier that held back a generation of digital readers from entering into mutually beneficial relationships with publishers. More evocative than accurate, they suggested a barrier, a blocker, rather than the need to pay a

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Topics: Paywalls

Why every publisher needs to refocus on the customer journey

Posted by Yann Petkov - Business Developement on Jan 16, 2020 7:59:43 PM

Our presence on the internet is measured in footprints. These footprints take the ephemeral impact of our net-worthy selves and make them solid. Cast your mind back to the early carbon footprint questionnaires that converted your polluting output into massy kilos of guilt - the invisible was

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Topics: Customer Journey

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