Yann Petkov - Business Developement

Recent Posts

Redefining the paywall

Posted by Yann Petkov - Business Developement on Jan 17, 2020 12:01:30 PM

‘Paywall’. For many years, these pejorative two syllables were the emotive barrier that held back a generation of digital readers from entering into mutually beneficial relationships with publishers. More evocative than accurate, they suggested a barrier, a blocker, rather than the need to pay a

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Topics: Paywalls

Why every publisher needs to refocus on the customer journey

Posted by Yann Petkov - Business Developement on Jan 16, 2020 7:59:43 PM

Our presence on the internet is measured in footprints. These footprints take the ephemeral impact of our net-worthy selves and make them solid. Cast your mind back to the early carbon footprint questionnaires that converted your polluting output into massy kilos of guilt - the invisible was

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Topics: Customer Journey