‘Paywall’. For many years, these pejorative two syllables were the emotive barrier that held back a generation of digital readers from entering into mutually beneficial relationships with publishers. More evocative than accurate, they suggested a barrier, a blocker, rather than the need to pay a

Our presence on the internet is measured in footprints. These footprints take the ephemeral impact of our net-worthy selves and make them solid. Cast your mind back to the early carbon footprint questionnaires that converted your polluting output into massy kilos of guilt - the invisible was