Zephr Blog (2)

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How To Cut-Down Subscriber Churn

To replace the lost revenue when an existing user unsubscribes, you’ll have to spend money on marketing your services to a new client, which could take months, and cost...

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5 ways to increase the value of anonymous users on your website

It's unusual for most digital publishers to have a user seek out their brand without having had any prior contact. Unless the brand is very well known and...

The 6 Key pillars of a successful subscription strategy

As the ‘cookie-pocalypse’ approaches, developing a strong subscription strategy is imperative for publishers looking to preserve and grow their revenue moving...

How to implement new tech

With the digital publishing space rapidly advancing, and users demanding better online experiences, it’s imperative to stay up to date with the latest...

Data driven marketing for publishers

In a competitive market, publishers' marketing strategies need to be refined in order to have a chance of engaging their target audience. Given that media and...

Is The Wrong Data Holding You Back?

The need to handle and analyse user data is essential for the viability of media and digital publishing companies.

Subscription management strategies for enterprise accounts

B2B subscriptions have huge uncovered potential. With lower likelihood of customer churn offering a stable, recurring income, it’s not difficult to see why. In...

7 Podcast Monetisation Strategies for Publishers

In many ways, podcasting is the next frontier for publishers. Ever since the phenomenal success of award winning podcasts like The Radio Times Podcast and The...

How publishers can use first-party data for programmatic advertising

In a post-cookie world, publishers are fortunate to have unfettered access to a rich pool of first-party data, and with a robust data and advertising strategy...

The Future of Subscriptions

The digital publishing sphere has undergone significant changes in recent years. Consumer behaviours, expectations, and the competitive landscape have adapted...

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How To Cut-Down Subscriber Churn

5 ways to increase the value of anonymous users on your website

The 6 Key pillars of a successful subscription strategy

How to implement new tech

Data driven marketing for publishers

Is The Wrong Data Holding You Back?

Subscription management strategies for enterprise accounts

7 Podcast Monetisation Strategies for Publishers

How publishers can use first-party data for programmatic advertising

The Future of Subscriptions

The Ultimate Digital Publishing and Media Glossary

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How To Cut-Down Subscriber Churn

Best Practices for Personalising Experiences: A Guide for Digital Publishers

Reviving Readership: How to Implement a Successful Win-Back Strategy

Building Authority in Google's New Algorithm

Trust: The Key to Long-Term Retention

Intelligent Paywalls and Dynamic Paywalls: Similarities and Crucial Differences

Losing news readers? Technology can help

Behavioural pricing for publishers

10 Best Practices for a Successful Subscription Business

How will rising living costs impact subscriptions and digital publishers?

5 ways to increase the value of anonymous users on your website

The 6 Key pillars of a successful subscription strategy

How to implement new tech

Data driven marketing for publishers

Is The Wrong Data Holding You Back?

Subscription management strategies for enterprise accounts

7 Podcast Monetisation Strategies for Publishers

How publishers can use first-party data for programmatic advertising

The Future of Subscriptions

5 reasons you are losing subscribers (and what you can do about it)

Strategies for publishers to monetise first-party data

Technology Vendors vs. In House Builds

How to increase subscriber retention

What is 0, 1st, 2nd and 3rd party data?

Key Takeaways from the Digiday Publishing Summit 2022

How To Cut-Down Subscriber Churn

What is a metered paywall?

What is a hard paywall?

What is a dynamic paywall?

5 Tips To Launch a Successful Subscription Bundle & Double Your Bottom Line

8 Actionable Ways to Win More Digital Newspaper Subscribers

Subscriber loyalty (what it is, why it matters, how to build - and keep! - it)

What is a soft paywall?

The 5 Digital Subscription Trends Publishers Must Prepare for in 2022

How publishers can leverage first-party data to drive revenue

Data capture for publishers: what is it and why is it so important to your bottom line?

4 things the best paywalls all have in common

The 5 steps of the subscription journey: From unknown to raving fan

Propensity Modelling: How publishers ensure their subscription business keeps growing

The Best Subscription Management Tools

What, how and why digital publishers need to A/B test their paywall strategies

Apple vs Epic: What the new payment rules mean for publishers and how you can react

How to Personalise Subscription Journeys for Revenue Growth

Is Your Subscription Business Product-Centric or Member-Centric?

Difference Between Subscription Management and Subscription Experience

How to Calculate Your Subscriber Lifetime Value

Top 5 questions to ask when turning your data insights into action

How (and Why) To Simplify B2B Subscriptions

3 Takeaways from The Subscription Insider Bootcamp: TECHNOLOGY, 2021

Why Strong Usernames and Passwords Don't Cut It Anymore

How to Scale Subscription Revenue Models

The future of digital publishing

Best UX Practices for Subscription Businesses

Why digital subscriptions are vital to a publisher's bottom line

The case for paywalls: How and why you should do it

The Best-of-Breed Technology Series | Lineup

The Best-of-Breed Technology Series | Glide

The Best-of-Breed Technology Series | Mather Economics

Introducing Zephr's Best-Of-Breed Technology Series

Zephr’s Series A and onwards

Zephr Coffee Club #10 - Corporate and Bulk Subscriptions - June 4, 2020

Zephr Coffee Club #9 - Pivoting from Physical to Digital Events - May 28, 2020

Customer Journey States Part 3: Subscribers, Churn and Renewal

Zephr Coffee Club #8 - Micro-Service vs Monolith - May 21, 2020

Customer Journey States Part 2: Known and Registered Users

Zephr Coffee Club #7 - Reducing Churn- May 14, 2020

Customer Journey States Part 1: From Anonymous to Known

Zephr Coffee Club #6 - To Paywall or Not To Paywall - May 7, 2020

Publishers risk being left behind with blunt, transactional subscription tech

Zephr Coffee Club #5 - Micropayments Monetization - April 23, 2020

Zephr Coffee Club #4 - Ad Revenue and User States - April 16, 2020

Zephr Coffee Club #3 - Demand Generation vs Lead Generation - April 9, 2020

Zephr Coffee Club #2 - Brand Safety and Customer LTV - April 2, 2020

Zephr Coffee Club #1 - Revenue Diversification - March 26, 2020

To paywall or not to paywall - is that the question?

Traffic in the time of Covid-19

Back to basics

How the cookie crumbles...

Digiday publishing summit europe - key takeaways

2020 - Year of subscription-based news