In this session, Scott Howland is joined by Shannan Bowen and Jessica Gilbert of McClatchy. Covered in the session are thoughts on the local news movement, how McClatchy continues to support this mission, how story design became key, and how leveraging dynamic user experiences is helping drive

A subscription revenue model charges an ongoing fee that is often taken monthly, quarterly or annually. It's a good idea to take some time to scale this model to ensure that the subscribers you already have continue to renew, while also attracting new customers. 

In this episodes, Scott Howland is joined by James Hewes, CEO of FIPP. They discuss the ever changing publishing landscape, covering off James experience over the years, from the BBC, working in the Middle East, to now at FIPP and their new membership approach.

We have long been told that print is dead and digital is the future.  But while the former might not be entirely true, the latter certainly is. 

If you want users of your website to convert to subscribers, then your focus is likely centred on simply convincing the reader that your content is worth paying for.