Podcast #17 - Raoul Monks - Shifting Perspectives in Sales

Posted by Scott Howland on Jul 29, 2020 6:00:00 AM

In this Zephr Podcast Sessions, Scott Howland is joined by Raoul Monks, Founder and Director of Flume Sales Training. They explore the shifting perspectives in sales and how pivoting your sales strategy could be the best thing for your business this year.- Why are perspectives shifting?- The

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Topics: Podcast

Podcast #16 - Florian Bauer - Behavioural Pricing

Posted by Scott Howland on Jul 22, 2020 6:00:00 AM

On this episode, Scott Howland interviews Florian Bauer of Vocatus AG. Florian is a behavioural pricing expert, looking at the psychology around both buyers, sellers and the pricing models available.

  • What is Behavioural Pricing?
  • How does it work?
  • Success Stories?
  • Best practices for behavioural
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Topics: Podcast

Podcast #15 - Simona Zanette - New Revenue Streams

Posted by Scott Howland on Jul 15, 2020 6:00:00 AM

In this session, Scott Howland, talks with Simona Zanette, MD Hearst Digital SA, on how they're adapting and changing their revenue streams. Key areas include live events and white label of their content hub.

  • Current Revenue Streams for Hearst
  • Hearst Live - Event Focused Revenue
  • Content Hub -
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Topics: Podcast

The Big Issue selects Zephr!

Posted by By James Henderson, CEO and co-founder at Zephr on Jul 9, 2020 7:42:14 AM
We're excited to finally announce that Zephr and The Big Issue ( www.bigissue.com) will be working together to help drive their customer journeys across their digital platforms. Over recent months, COVID-19 has meant that The Big Issue has had to re-think their strategy across all platforms,
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Topics: Customer Journey, dynamic paywall, first-party data, registration

Podcast #14 - Josh Bloom - Why Brands Leverage Video

Posted by Scott Howland on Jul 8, 2020 6:00:00 AM

This week on the Zephr Podcast Session, Scott Howland interviews Josh Bloom, previous Head of Video at Mumsnet. They talk about leveraging video and strategies around this.

  • Why brands leverage video
  • Is it as easy as using an iPhone?
  • Key benefits of video in your strategy
  • Examples of it working
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Topics: Podcast