CEO of Mather Economics Matt Lindsay is interviewed by Scott Howland of Zephr on the importance of Propensity Modelling. In this podcast, Matt and Scott discuss some key questions:
- What is Propensity Modelling and how can it transform subscription businesses?
- How can understanding Propensity to Buy drive acquisition and reduce CAC costs?
- Why should you use Propensity to Churn metrics to manage upsell?