Podcast #20 - Bianca Allen - Cross Collaboration Between Agencies and Publishers

This episode, Scott Howland is joined by Bianca Allan of the Financial Times. They discuss marketing strategy and cross collaboration between agencies and publsihers in the strategy/performance world!

• What does this mean?
• What are strategic agencies?
• What are performance agencies?
• Best ways in which to align as one business
• Benefits to removing competition
• Top tips to align agencies and collaboration