Podcast #26 - FIPP World Congress - Building Customers for Life

by Scott Howland on December 2, 2020

In this session, slightly different tact, with a recording of our fireside chat at the FIPP World Congress where James Henderson (Zephr CEO) interviews Julian Thorne (Chief Customer Officer - Dennis Publishing), Debora Brooksbank-Taylor (CTO & Programme Director - New Scientist) and John Schaefli (Chief Revenue Officer - FIPP).

Building Customers for Life

  • Recording of the FIPP World Congress Session
  • The cultural shift in publishing monetisation and approach
  • How tech relates to this change of approach and model...
  • Key outcomes - what you should focus on
  • What does success look like

 

Topics: Podcast

 

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