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Podcast #27 - Chris Scott - Why you need to take advantage of user states

by Scott Howland on December 8, 2020

In this episode, Chris Scott (Zephr's Co-Founder and CPTO), talks to us about User States and why these are relevant and key for today's publishing and media industry.

  • What are user states
  • How’s it relevant for today’s publishing and media industry
  • Understanding retention and your customers’ lifecycle
  • How do you keep users engaged
  • Identifying markers for customer churn 
  • Challenges media and publishing will face in 2021



Topics: Podcast