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Podcast #28 - Shawn Azman - Effectively Using Customer Data in Marketing

by Scott Howland on February 3, 2021

In this episode, Scott Howland is joined by Shawn Azman of Vidora. They discuss about being in the era of Data Driven Marketing and how you can be effective using Customer Data in your strategy.

  • Top 3 ways marketers/product teams can utilize their customer data
  • How can anybody understand machine learning when using it for the first time
  • Use cases when leveraging ML
  • Autonomy in marketing teams
  • No code, low code machine learning

Zephr have recently announced a strategic relationship with Vidora. You can find out more about that relationship here.


Topics: Podcast