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Podcast #29 - Karsten Madsen - Cost of Acquisition & Customer Lifetime Value

by Scott Howland on March 9, 2021

In this episode,  Scott Howland speaks with Karsten Madsen, CEO and Founder of Morning Score. They discuss actual real figures from Morning Score's scaling subscriptions looking at Cost of Acquisition, Customer Lifetime Value and how this affects the growth of a business.

  • What is Cost of Acquisition (CAC)
  • How this relates to Lifetime Value
  • Real Morning Score examples


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Topics: Podcast