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Podcast #8 - Ben Pheloung - Keyword Blocking and Brand Safety

by Scott Howland on May 27, 2020

GM of Mantis (A Reach PLC company), Ben Pheloung, is today interviewed by Scott Howland of Zephr. This episode covers the world of keyword blocking and brand safety and ways in which publishers and advertisers can ensure there are no more missed opportunities.

  • What is Brand Safety
  • Why are publishers losing revenue
  • What do Peppa Pig, Mel B & Shoot have in common?
  • Ensuring no more missed opportunities!


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Topics: Podcast