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Podcast #9 - Carlos Doughty - Choosing your Martech Stack

by Scott Howland on June 3, 2020

CEO and Founder of Martech Alliance, Carlos Doughty, joins Scott Howland in this latest Zephr Podcast Sessions episode. They discuss the best steps to navigate the martech landscape, choosing your stack and what best-of-breed means.

  • Navigating the Martech Landscape
  • 4 P’s of Martech
  • Features vs Functionality
  • 90’s Hip-Hop, Tequila and layers of a cake!


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Topics: Podcast