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      Topic: Coffee Club

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      How To Cut-Down Subscriber Churn

      To replace the lost revenue when an existing user unsubscribes, you’ll have to spend money on marketing your services to a new client, which could take months, and cost...
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      • events
      • Paywalls
      • subscription economy
      • subscription model
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      • Coffee Club
      • dynamic paywall
      • featured
      • 3rd party cookies
      • Customer
      • revenue streams
      • B2B Subscriptions
      • events
      • Paywalls
      • subscription economy
      • subscription model
      • first party data
      • Coffee Club
      • dynamic paywall
      • featured
      • 3rd party cookies
      • Customer
      • revenue streams
      • B2B Subscriptions
      • events
      • Paywalls
      • subscription economy
      • subscription model
      • first party data
      • Coffee Club
      • dynamic paywall
      • featured
      • 3rd party cookies
      • Customer
      • revenue streams
      • B2B Subscriptions
      • events
      • Paywalls
      • subscription economy
      • subscription model
      • first party data
      • Coffee Club
      • dynamic paywall
      • featured
      • 3rd party cookies
      • Customer
      • revenue streams
      • B2B Subscriptions
      • events
      • Paywalls
      • subscription economy
      • subscription model
      • first party data
      • Coffee Club
      • dynamic paywall
      • featured
      • 3rd party cookies
      • Customer
      • revenue streams
      • B2B Subscriptions
      • events
      • Paywalls
      • subscription economy
      • subscription model
      • first party data
      • Coffee Club
      • dynamic paywall
      • featured
      • 3rd party cookies
      • Customer
      • revenue streams
      • B2B Subscriptions
      • events
      • Paywalls
      • subscription economy
      • subscription model
      • first party data
      • Coffee Club
      • dynamic paywall
      • featured
      • 3rd party cookies
      • Customer
      • revenue streams
      • B2B Subscriptions
      • events
      Most Read
      Most Read

      Propensity Modelling: How publishers ensure their subscription business keeps growing

      Data. Everybody’s talking about it, but how many publishers are walking the walk?
      Read more
      Most Read

      How publishers can leverage first-party data to drive revenue

      Online privacy is more important than ever for users. With new regulations, the rise of tracking prevention and the death of third-party cookies, it’s become...
      Read more
      Most Read

      Why Strong Usernames and Passwords Don't Cut It Anymore

      We use passwords every day to access all kinds of information – from our emails to our social media accounts. Businesses use them too to keep their data and...
      Read more

      Data driven marketing for publishers

      In a competitive market, publishers' marketing strategies need to be refined in order to have a...
      Read more

      Is The Wrong Data Holding You Back?

      The need to handle and analyse user data is essential for the viability of media and digital...
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      Subscription management strategies for enterprise accounts

      B2B subscriptions have huge uncovered potential. With lower likelihood of customer churn offering a...
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      7 Podcast Monetisation Strategies for Publishers

      In many ways, podcasting is the next frontier for publishers. Ever since the phenomenal success of...
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      How publishers can use first-party data for programmatic advertising

      In a post-cookie world, publishers are fortunate to have unfettered access to a rich pool of...
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      The Future of Subscriptions

      The digital publishing sphere has undergone significant changes in recent years. Consumer...
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      5 reasons you are losing subscribers (and what you can do about it)

      High subscriber churn rates could indicate costly gaps in your subscriber loyalty and retention...
      Read more

      Strategies for publishers to monetise first-party data

      In a post-cookie world, first-party data is critical for maintaining a competitive edge in digital...
      Read more

      Technology Vendors vs. In House Builds

        3 Reasons publishers should choose tech vendors over in-house builds With users demanding more...
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      How to increase subscriber retention

      With the future of digital publishing resting on continued subscription-based revenue, the...
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      What is 0, 1st, 2nd and 3rd party data?

      In a soon-to-be post-cookie world, third-party data is on the way out. But that’s not the only...
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      Key Takeaways from the Digiday Publishing Summit 2022

      The Digiday Publishing Summit 2022 came at a critical time for the media industry. As the world...
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      How To Cut-Down Subscriber Churn

      To replace the lost revenue when an existing user unsubscribes, you’ll have to spend money on...
      Read more

      What is a metered paywall?

      For anyone in the digital publishing sphere right now, choosing the right paywall is a critical...
      Read more

      What is a hard paywall?

      In an increasingly competitive landscape, fine-tuning your digital strategy is a continual journey...
      Read more

      What is a dynamic paywall?

      There’s no denying that paywalls are now a key (and effective) source of revenue for publishers....
      Read more

      5 Tips To Launch a Successful Subscription Bundle & Double Your Bottom Line

      The subscription business model is booming, growing at a rate of 200% annually since 2011. With...
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      8 Actionable Ways to Win More Digital Newspaper Subscribers

      The internet is now the world’s newsstand and physical newspapers are playing catch up with their...
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      Subscriber loyalty (what it is, why it matters, how to build - and keep! - it)

      In a digital world, subscriber loyalty is gold dust. It may be a coveted and invaluable asset but,...
      Read more

      What is a soft paywall?

      Soft paywalls are a type of paywall that features access to free articles with some restrictions to...
      Read more

      The 5 Digital Subscription Trends Publishers Must Prepare for in 2022

      2021 has been a defining year for the subscription economy. The businesses which prioritised...
      Read more

      How publishers can leverage first-party data to drive revenue

      Online privacy is more important than ever for users. With new regulations, the rise of tracking...
      Read more

      Data capture for publishers: what is it and why is it so important to your bottom line?

      To adapt to a constantly evolving digital publishing landscape, publishers need to embrace the...
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      4 things the best paywalls all have in common

      Publishers cannot treat their paywalls as an afterthought. The advent of new, digital media has...
      Read more

      The 5 steps of the subscription journey: From unknown to raving fan

      Convincing readers to subscribe is no easy task. A customer’s subscription experience with a...
      Read more

      Propensity Modelling: How publishers ensure their subscription business keeps growing

      Data. Everybody’s talking about it, but how many publishers are walking the walk?
      Read more

      The Best Subscription Management Tools

      The subscription economy market has seen a big increase over the past few years. And it doesn’t...
      Read more

      What, how and why digital publishers need to A/B test their paywall strategies

      Paywalls aren’t going anywhere. In fact, we’ll only be seeing more of them. 
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      Apple vs Epic: What the new payment rules mean for publishers and how you can react

      The legal battle between Apple and Epic Games has dominated the news at various points over the...
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      How to Personalise Subscription Journeys for Revenue Growth

      Personalised customer experiences were once considered little more than a handy feature that could...
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      Is Your Subscription Business Product-Centric or Member-Centric?

      In the past, large companies used to rely solely on product-centric approaches to their...
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      Difference Between Subscription Management and Subscription Experience

      What is Subscription Management? As the Subscription Economy continues to grow in double digits,...
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      How to Calculate Your Subscriber Lifetime Value

      If you are running a subscription-based business, whether your services target consumers or other...
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      Top 5 questions to ask when turning your data insights into action

      Data analytics have matured from a passive look-back on previous efforts to an active indicator of...
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      How (and Why) To Simplify B2B Subscriptions

      We've witnessed a rapid rise in the popularity of subscription-based services. Data from...
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      3 Takeaways from The Subscription Insider Bootcamp: TECHNOLOGY, 2021

      Subscriptions have soared over the past few years, with the pandemic only accelerating the...
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      Why Strong Usernames and Passwords Don't Cut It Anymore

      We use passwords every day to access all kinds of information – from our emails to our social media...
      Read more

      How to Scale Subscription Revenue Models

      A subscription revenue model charges an ongoing fee that is often taken monthly, quarterly or...
      Read more

      The future of digital publishing

      We have long been told that print is dead and digital is the future.  But while the former might...
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      Best UX Practices for Subscription Businesses

      If you want users of your website to convert to subscribers, then your focus is likely centred on...
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      Why digital subscriptions are vital to a publisher's bottom line

      This past year was a tipping point in the history of publishers with digital subscriptions fast...
      Read more

      The case for paywalls: How and why you should do it

      Have you been considering putting your content behind a paywall? If you haven’t done so yet, what’s...
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      The Best-of-Breed Technology Series | Lineup

      Here comes Lineup, an innovative media solutions provider, empowering media companies through...
      Read more

      The Best-of-Breed Technology Series | Glide

      Meet Glide Publishing Platform, a cloud-native SaaS platform created specifically for content and...
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      The Best-of-Breed Technology Series | Mather Economics

      Meet Mather Economics, a global leader in subscription management and customer data analytics....
      Read more

      Introducing Zephr's Best-Of-Breed Technology Series

      Welcome to our brand-new blog series on best-of-breed technologies. In the coming weeks, we will be...
      Read more

      Zephr’s Series A and onwards

      What an amazing week for Zephr. We’ve successfully completed our Series A funding round - bringing...
      Read more

      Zephr Coffee Club #10 - Corporate and Bulk Subscriptions - June 4, 2020

      The Zephr Coffee Club returned with a dive into Corporate and Bulk Subscriptions. Initially it...
      Read more

      Zephr Coffee Club #9 - Pivoting from Physical to Digital Events - May 28, 2020

      Since the beginning of lockdown, we've been holding a weekly coffee club, inviting people to join...
      Read more

      Customer Journey States Part 3: Subscribers, Churn and Renewal

      In the previous two parts of this User State blog, we’ve explored how anonymous users move to known...
      Read more

      Zephr Coffee Club #8 - Micro-Service vs Monolith - May 21, 2020

      It's Thursday, 3pm BST and 10am EDT, so that means the Zephr Coffee Club was back up and running!...
      Read more

      Customer Journey States Part 2: Known and Registered Users

      In the previous blog, we talked about moving anonymous users through to a known state. By...
      Read more

      Zephr Coffee Club #7 - Reducing Churn- May 14, 2020

      The return of Zephr Coffee Club, after one week off, brought us a session on reducing churn. This...
      Read more

      Customer Journey States Part 1: From Anonymous to Known

      For brands, media businesses and publishers to succeed, it’s crucial to move consumers and...
      Read more

      Zephr Coffee Club #6 - To Paywall or Not To Paywall - May 7, 2020

      Our Coffee Club was back in swing after one week off due to our new product launch taking...
      Read more

      Publishers risk being left behind with blunt, transactional subscription tech

      Transactional customer relationships, and the technology that enables it, have underpinned the...
      Read more

      Zephr Coffee Club #5 - Micropayments Monetization - April 23, 2020

      Our Thursday Coffee Club was back again, this time with a St George's Day twist! (Well, not a twist...
      Read more

      Zephr Coffee Club #4 - Ad Revenue and User States - April 16, 2020

        As always, Thursday was a day to get together and exchange knowledge at the Zephr Coffee Club....
      Read more

      Zephr Coffee Club #3 - Demand Generation vs Lead Generation - April 9, 2020

      It’s Thursday! Back to it, the Zephr Coffee Club was open once again! On this occasion we had a...
      Read more

      Zephr Coffee Club #2 - Brand Safety and Customer LTV - April 2, 2020

      Our second Zephr Coffee Club followed a slightly different format. In the spirit of iteration, we...
      Read more

      Zephr Coffee Club #1 - Revenue Diversification - March 26, 2020

      During these times of self-isolation and lockdown, we decided to host a weekly Zephr Coffee Club...
      Read more

      To paywall or not to paywall - is that the question?

      There are a number paywall types you might consider implementing within the context of a...
      Read more

      Traffic in the time of Covid-19

      Talking to media and publishing companies during this COVID-19 period, it’s clear that there is a...
      Read more

      Back to basics

      We get asked a lot about what customer journey orchestration is, and does it automatically mean...
      Read more

      How the cookie crumbles...

      If Google could have released the news in a puff of white smoke, they should have. ‘Hear ye, hear...
      Read more

      Digiday publishing summit europe - key takeaways

      At the beginning of March, Zephr was a headline sponsor at the Digiday Media Summit Europe, held in...
      Read more

      2020 - Year of subscription-based news

      Subscriptions are everywhere. Monthly payments to Netflix, Spotify and Amazon Prime have become...
      Read more

      Redefining the paywall

      ‘Paywall’. For many years, these pejorative two syllables were the emotive barrier that held back a...
      Read more

      How dynamic sampling  revolutionised content marketing

      The newspaper used to be the information destination par excellence. The papers were vast, their...
      Read more

      Why every publisher needs to refocus on the customer journey

      Our presence on the internet is measured in footprints. These footprints take the ephemeral impact...
      Read more
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      Latest

      Zephr Coffee Club #10 - Corporate and Bulk Subscriptions - June 4, 2020

      The Zephr Coffee Club returned with a dive into Corporate and Bulk Subscriptions. Initially it kicked off with the WHY? There are various reasons, for both B2B...
      Read more

      Zephr Coffee Club #9 - Pivoting from Physical to Digital Events - May 28, 2020

      Since the beginning of lockdown, we've been holding a weekly coffee club, inviting people to join us for informative lightning sessions based around a variety...
      Read more

      Zephr Coffee Club #8 - Micro-Service vs Monolith - May 21, 2020

      It's Thursday, 3pm BST and 10am EDT, so that means the Zephr Coffee Club was back up and running! This week we were talking about everything Micro-Service,...
      Read more

      Zephr Coffee Club #7 - Reducing Churn- May 14, 2020

      The return of Zephr Coffee Club, after one week off, brought us a session on reducing churn. This is a very hot topic at the moment, with the incredible growth...
      Read more

      Zephr Coffee Club #6 - To Paywall or Not To Paywall - May 7, 2020

      Our Coffee Club was back in swing after one week off due to our new product launch taking precedence. Up this week was a conversation about Paywalls and...
      Read more

      Zephr Coffee Club #5 - Micropayments Monetization - April 23, 2020

      Our Thursday Coffee Club was back again, this time with a St George's Day twist! (Well, not a twist as such, but again some great content!)
      Read more

      Zephr Coffee Club #4 - Ad Revenue and User States - April 16, 2020

        As always, Thursday was a day to get together and exchange knowledge at the Zephr Coffee Club. Thanks to the community and great attendees we had, it was...
      Read more

      Zephr Coffee Club #3 - Demand Generation vs Lead Generation - April 9, 2020

      It’s Thursday! Back to it, the Zephr Coffee Club was open once again! On this occasion we had a focus on both lead and demand generation, with Lightning talks...
      Read more

      Zephr Coffee Club #2 - Brand Safety and Customer LTV - April 2, 2020

      Our second Zephr Coffee Club followed a slightly different format. In the spirit of iteration, we flipped it from being an open discussion to having a couple...
      Read more
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