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Propensity Modelling: How publishers ensure their subscription business keeps growing

Data. Everybody’s talking about it, but how many publishers are walking the walk?
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4 things the best paywalls all have in common

Publishers cannot treat their paywalls as an afterthought. The advent of new, digital media has...

The 5 steps of the subscription journey: From unknown to raving fan

Convincing readers to subscribe is no easy task. A customer’s subscription experience with a...

What, how and why digital publishers need to A/B test their paywall strategies

Paywalls aren’t going anywhere. In fact, we’ll only be seeing more of them. 

Apple vs Epic: What the new payment rules mean for publishers and how you can react

The legal battle between Apple and Epic Games has dominated the news at various points over the...

How to Personalise Subscription Journeys for Revenue Growth

Personalised customer experiences were once considered little more than a handy feature that could...

Is Your Subscription Business Product-Centric or Member-Centric?

In the past, large companies used to rely solely on product-centric approaches to their...

Difference Between Subscription Management and Subscription Experience

What is Subscription Management? As the Subscription Economy continues to grow in double digits,...

How to Calculate Your Subscriber Lifetime Value

If you are running a subscription-based business, whether your services target consumers or other...

Top 5 questions to ask when turning your data insights into action

Data analytics have matured from a passive look-back on previous efforts to an active indicator of...

How (and Why) To Simplify B2B Subscriptions

We've witnessed a rapid rise in the popularity of subscription-based services. Data from...

3 Takeaways from The Subscription Insider Bootcamp: TECHNOLOGY, 2021

Subscriptions have soared over the past few years, with the pandemic only accelerating the...

Why Strong Usernames and Passwords Don't Cut It Anymore

We use passwords every day to access all kinds of information – from our emails to our social media...

How to Scale Subscription Revenue Models

A subscription revenue model charges an ongoing fee that is often taken monthly, quarterly or...

The future of digital publishing

We have long been told that print is dead and digital is the future.  But while the former might...

Best UX Practices for Subscription Businesses

If you want users of your website to convert to subscribers, then your focus is likely centred on...

Why digital subscriptions are vital to a publisher's bottom line

This past year was a tipping point in the history of publishers with digital subscriptions fast...

The case for paywalls: How and why you should do it

Have you been considering putting your content behind a paywall? If you haven’t done so yet, what’s...

The Best-of-Breed Technology Series | Lineup

Here comes Lineup, an innovative media solutions provider, empowering media companies through...

The Best-of-Breed Technology Series | Glide

Meet Glide Publishing Platform, a cloud-native SaaS platform created specifically for content and...

The Best-of-Breed Technology Series | Mather Economics

Meet Mather Economics, a global leader in subscription management and customer data analytics....

Introducing Zephr's Best-Of-Breed Technology Series

Welcome to our brand-new blog series on best-of-breed technologies. In the coming weeks, we will be...

Zephr’s Series A and onwards

What an amazing week for Zephr. We’ve successfully completed our Series A funding round - bringing...

Zephr Coffee Club #10 - Corporate and Bulk Subscriptions - June 4, 2020

The Zephr Coffee Club returned with a dive into Corporate and Bulk Subscriptions. Initially it...

Zephr Coffee Club #9 - Pivoting from Physical to Digital Events - May 28, 2020

Since the beginning of lockdown, we've been holding a weekly coffee club, inviting people to join...

Customer Journey States Part 3: Subscribers, Churn and Renewal

In the previous two parts of this User State blog, we’ve explored how anonymous users move to known...

Zephr Coffee Club #8 - Micro-Service vs Monolith - May 21, 2020

It's Thursday, 3pm BST and 10am EDT, so that means the Zephr Coffee Club was back up and running!...

Customer Journey States Part 2: Known and Registered Users

In the previous blog, we talked about moving anonymous users through to a known state. By...

Zephr Coffee Club #7 - Reducing Churn- May 14, 2020

The return of Zephr Coffee Club, after one week off, brought us a session on reducing churn. This...

Customer Journey States Part 1: From Anonymous to Known

For brands, media businesses and publishers to succeed, it’s crucial to move consumers and...

Zephr Coffee Club #6 - To Paywall or Not To Paywall - May 7, 2020

Our Coffee Club was back in swing after one week off due to our new product launch taking...

Publishers risk being left behind with blunt, transactional subscription tech

Transactional customer relationships, and the technology that enables it, have underpinned the...

Zephr Coffee Club #5 - Micropayments Monetization - April 23, 2020

Our Thursday Coffee Club was back again, this time with a St George's Day twist! (Well, not a twist...

Zephr Coffee Club #4 - Ad Revenue and User States - April 16, 2020

  As always, Thursday was a day to get together and exchange knowledge at the Zephr Coffee Club....

Zephr Coffee Club #3 - Demand Generation vs Lead Generation - April 9, 2020

It’s Thursday! Back to it, the Zephr Coffee Club was open once again! On this occasion we had a...

Zephr Coffee Club #2 - Brand Safety and Customer LTV - April 2, 2020

Our second Zephr Coffee Club followed a slightly different format. In the spirit of iteration, we...

Zephr Coffee Club #1 - Revenue Diversification - March 26, 2020

During these times of self-isolation and lockdown, we decided to host a weekly Zephr Coffee Club...

To paywall or not to paywall - is that the question?

There are a number paywall types you might consider implementing within the context of a...

Traffic in the time of Covid-19

Talking to media and publishing companies during this COVID-19 period, it’s clear that there is a...

Back to basics

We get asked a lot about what customer journey orchestration is, and does it automatically mean...

How the cookie crumbles...

If Google could have released the news in a puff of white smoke, they should have. ‘Hear ye, hear...

Digiday publishing summit europe - key takeaways

At the beginning of March, Zephr was a headline sponsor at the Digiday Media Summit Europe, held in...

2020 - Year of subscription-based news

Subscriptions are everywhere. Monthly payments to Netflix, Spotify and Amazon Prime have become...

Redefining the paywall

‘Paywall’. For many years, these pejorative two syllables were the emotive barrier that held back a...

How dynamic sampling  revolutionised content marketing

The newspaper used to be the information destination par excellence. The papers were vast, their...

Why every publisher needs to refocus on the customer journey

Our presence on the internet is measured in footprints. These footprints take the ephemeral impact...
Latest

Zephr Coffee Club #1 - Revenue Diversification - March 26, 2020

During these times of self-isolation and lockdown, we decided to host a weekly Zephr Coffee Club and get people together. The idea was to gather media and...