If Google could have released the news in a puff of white smoke, they should have. ‘Hear ye, hear ye, the third-party cookie is dead, to be eradicated from Chrome completely over the next two years…’

At the beginning of March, Zephr was a headline sponsor at the Digiday Media Summit Europe, held in Croatia. We’ve been helping media brands to build subscriptions and recurring revenue relationships with readers since 2017, so we were delighted to sponsor this deep dive into the science behind

Subscriptions are everywhere. Monthly payments to Netflix, Spotify and Amazon Prime have become staples over the last decade, keeping our entertainment needs in-check through endless amounts of content. But what’s next for the subscription-based economy? Our answer: news (and a lot of it.)

The newspaper used to be the information destination par excellence. The papers were vast, their budgets were large and their monopoly uncontested. Once the internet arrived those destinations changed. Ever since that moment print media has been trying to defend its territory not just as a