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How to Calculate Your Subscriber Lifetime Value

Posted by Admin on Jul 22, 2021 12:34:24 PM

If you are running a subscription-based business, whether your services target consumers or other businesses, there are several metrics to consider to better understand your performance and improve your chances of success. 

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Topics: Customer Journey, subscription model, subscription economy, customer journey orchestration

The future of digital publishing

Posted by Admin on May 13, 2021 12:25:11 PM

We have long been told that print is dead and digital is the future.  But while the former might not be entirely true, the latter certainly is. 

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Topics: Customer Journey, Paywalls, subscription model, AI, featured

Best UX Practices for Subscription Businesses

Posted by Admin on May 11, 2021 6:52:57 PM

If you want users of your website to convert to subscribers, then your focus is likely centred on simply convincing the reader that your content is worth paying for. 

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Topics: Customer Journey, customer journey orchestration, registration

Customer Journey States Part 3: Subscribers, Churn and Renewal

Posted by Scott Howland on May 28, 2020 11:34:20 AM

In the previous two parts of this User State blog, we’ve explored how anonymous users move to known and how these users then move from known to customer. Once we’ve navigated this path though, what are some of the states of a customer. How can we ensure that our users are active, enjoying and

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Topics: Customer Journey

Customer Journey States Part 2: Known and Registered Users

Posted by Scott Howland on May 21, 2020 10:01:38 AM

In the previous blog, we talked about moving anonymous users through to a known state. By leveraging the data we know in an anonymous state, we can make a personalised experience and test different routes to conversion - the conversion being the registration of a user in this conversation.

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Topics: Customer Journey