Customer Journey States Part 3: Subscribers, Churn and Renewal

Posted by Scott Howland on May 28, 2020 11:34:20 AM

In the previous two parts of this User State blog, we’ve explored how anonymous users move to known and how these users then move from known to customer. Once we’ve navigated this path though, what are some of the states of a customer. How can we ensure that our users are active, enjoying and

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Topics: Customer Journey

Customer Journey States Part 2: Known and Registered Users

Posted by Scott Howland on May 21, 2020 10:01:38 AM

In the previous blog, we talked about moving anonymous users through to a known state. By leveraging the data we know in an anonymous state, we can make a personalised experience and test different routes to conversion - the conversion being the registration of a user in this conversation.

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Topics: Customer Journey

Customer Journey States Part 1: From Anonymous to Known

Posted by Scott Howland on May 14, 2020 1:10:24 PM

For brands, media businesses and publishers to succeed, it’s crucial to move consumers and prospects from an unknown state - totally anonymous - to known users. But what are these different user journey states? And how can we move users between states?

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Topics: Customer Journey

To paywall or not to paywall - is that the question?

Posted by Yann Petkov - Business Developement on Apr 1, 2020 4:25:01 PM

There are a number paywall types you might consider implementing within the context of a subscription strategy - hard, dynamic, metered, freemium, hybrid of metered and freemium, membership (donation), premium etc. That being said, if you are a publisher reading this article, chances are you are

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Topics: Customer Journey, Paywalls, subscription model, dynamic paywall, 3rd party cookies, subscription economy, first-party data, registration

Traffic in the time of Covid-19

Posted by Scott Howland on Mar 30, 2020 8:32:21 PM

Talking to media and publishing companies during this COVID-19 period, it’s clear that there is a strange antinomy. Traffic is up, with 20-50% increases in page views rapidly becoming the new normal. This massive hike makes sense - after all, there’s an enormous number of concerned people out

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Topics: Customer Journey, Paywalls, subscription model, dynamic paywall, subscription economy, first-party data, registration

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