Zephr Coffee Club #6 - To Paywall or Not To Paywall - May 7, 2020

Posted by Viktor Nikolov - Business Development on May 7, 2020 11:05:00 AM

Our Coffee Club was back in swing after one week off due to our new product launch taking precedence. Up this week was a conversation about Paywalls and Datawalls, and to bring a shakespearian thespian vibe we asked 'To Paywall or to Datawall - that is the question?'

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Topics: Paywalls, dynamic paywall, Coffee Club

To paywall or not to paywall - is that the question?

Posted by Yann Petkov - Business Developement on Apr 1, 2020 4:25:01 PM

There are a number paywall types you might consider implementing within the context of a subscription strategy - hard, dynamic, metered, freemium, hybrid of metered and freemium, membership (donation), premium etc. That being said, if you are a publisher reading this article, chances are you are

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Topics: Customer Journey, Paywalls, subscription model, dynamic paywall, 3rd party cookies, subscription economy, first-party data, registration

Traffic in the time of Covid-19

Posted by Scott Howland on Mar 30, 2020 8:32:21 PM

Talking to media and publishing companies during this COVID-19 period, it’s clear that there is a strange antinomy. Traffic is up, with 20-50% increases in page views rapidly becoming the new normal. This massive hike makes sense - after all, there’s an enormous number of concerned people out

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Topics: Customer Journey, Paywalls, subscription model, dynamic paywall, subscription economy, first-party data, registration

Back to basics

Posted by Yann Petkov - Business Developement on Mar 20, 2020 10:00:00 AM

We get asked a lot about what customer journey orchestration is, and does it automatically mean using a paywall and so on. One of the reasons for the questions is that many use the terminology in a very different way, so we thought we would go a little back to basics, to explain how it all fits

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Topics: Customer Journey, Paywalls, subscription model, dynamic paywall, subscription economy, customer journey orchestration

How the cookie crumbles...

Posted by Viktor Nikolov - Business Development on Mar 12, 2020 3:00:00 PM

If Google could have released the news in a puff of white smoke, they should have. ‘Hear ye, hear ye, the third-party cookie is dead, to be eradicated from Chrome completely over the next two years…’

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Topics: Customer Journey, Paywalls, Content Marketing, subscription model, dynamic paywall, 3rd party cookies

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