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Podcast #25 - Robbie Kellman Baxter - Why Subscription Strategies are so Popular

Posted by Scott Howland on Nov 25, 2020 6:00:00 AM

In this episode Scott Howland is joined by Robbie Kellman Baxter of Peninsula Strategies, or maybe better known being the author of The Forever Transaction and Membership Economy. They caught up about Subscription Strategies, why they're so popular and why Robbie herself fell in love with this

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Topics: Podcast, featured

Redefining the paywall

Posted by Yann Petkov - Business Developement on Jan 17, 2020 12:01:30 PM

‘Paywall’. For many years, these pejorative two syllables were the emotive barrier that held back a generation of digital readers from entering into mutually beneficial relationships with publishers. More evocative than accurate, they suggested a barrier, a blocker, rather than the need to pay a

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Topics: Paywalls, featured

How dynamic sampling  revolutionised content marketing

Posted by Viktor Nikolov - Business Development on Jan 16, 2020 8:02:23 PM

The newspaper used to be the information destination par excellence. The papers were vast, their budgets were large and their monopoly uncontested. Once the internet arrived those destinations changed. Ever since that moment print media has been trying to defend its territory not just as a

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Topics: Content Marketing, featured