Zephr excited to be working with FIPP

Posted by By James Henderson, CEO and co-founder at Zephr on Jun 2, 2020 11:34:12 AM
FIPP - Connecting Global Media ( www.fipp.com) who represent content-rich companies or individuals involved in the creation, publishing or sharing of quality content to audiences of interest, have chosen Zephr as their tool of choice for Identity, Access Management and Customer Journey
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Topics: Customer Journey, dynamic paywall, first-party data, registration

To paywall or not to paywall - is that the question?

Posted by Yann Petkov - Business Developement on Apr 1, 2020 4:25:01 PM

There are a number paywall types you might consider implementing within the context of a subscription strategy - hard, dynamic, metered, freemium, hybrid of metered and freemium, membership (donation), premium etc. That being said, if you are a publisher reading this article, chances are you are

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Topics: Customer Journey, Paywalls, subscription model, dynamic paywall, 3rd party cookies, subscription economy, first-party data, registration

Traffic in the time of Covid-19

Posted by Scott Howland on Mar 30, 2020 8:32:21 PM

Talking to media and publishing companies during this COVID-19 period, it’s clear that there is a strange antinomy. Traffic is up, with 20-50% increases in page views rapidly becoming the new normal. This massive hike makes sense - after all, there’s an enormous number of concerned people out

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Topics: Customer Journey, Paywalls, subscription model, dynamic paywall, subscription economy, first-party data, registration

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