We get asked a lot about what customer journey orchestration is, and does it automatically mean using a paywall and so on. One of the reasons for the questions is that many use the terminology in a very different way, so we thought we would go a little back to basics, to explain how it all fits

If Google could have released the news in a puff of white smoke, they should have. ‘Hear ye, hear ye, the third-party cookie is dead, to be eradicated from Chrome completely over the next two years…’

At the beginning of March, Zephr was a headline sponsor at the Digiday Media Summit Europe, held in Croatia. We’ve been helping media brands to build subscriptions and recurring revenue relationships with readers since 2017, so we were delighted to sponsor this deep dive into the science behind

Subscriptions are everywhere. Monthly payments to Netflix, Spotify and Amazon Prime have become staples over the last decade, keeping our entertainment needs in-check through endless amounts of content. But what’s next for the subscription-based economy? Our answer: news (and a lot of it.)

‘Paywall’. For many years, these pejorative two syllables were the emotive barrier that held back a generation of digital readers from entering into mutually beneficial relationships with publishers. More evocative than accurate, they suggested a barrier, a blocker, rather than the need to pay a