We've witnessed a rapid rise in the popularity of subscription-based services. Data from Barclaycard Payments discovered that the average household now spends £552 on subscriptions each year. 

We have long been told that print is dead and digital is the future.  But while the former might not be entirely true, the latter certainly is. 

Have you been considering putting your content behind a paywall? If you haven’t done so yet, what’s stopping you? Many businesses fear that a paywall will cause their bounce rate to increase and that readers will look for content elsewhere, slowly decreasing the numbers coming to their website

Our Coffee Club was back in swing after one week off due to our new product launch taking precedence. Up this week was a conversation about Paywalls and Datawalls, and to bring a shakespearian thespian vibe we asked 'To Paywall or to Datawall - that is the question?'

There are a number paywall types you might consider implementing within the context of a subscription strategy - hard, dynamic, metered, freemium, hybrid of metered and freemium, membership (donation), premium etc. That being said, if you are a publisher reading this article, chances are you are