Digiday publishing summit europe - key takeaways

Posted by Viktor Nikolov - Business Development on Mar 11, 2020 6:03:35 PM

At the beginning of March, Zephr was a headline sponsor at the Digiday Media Summit Europe, held in Croatia. We’ve been helping media brands to build subscriptions and recurring revenue relationships with readers since 2017, so we were delighted to sponsor this deep dive into the science behind

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Topics: Customer Journey, Paywalls, Content Marketing, subscription model, dynamic paywall

2020 - Year of subscription-based news

Posted by Viktor Nikolov - Business Development on Mar 5, 2020 3:08:44 PM

Subscriptions are everywhere. Monthly payments to Netflix, Spotify and Amazon Prime have become staples over the last decade, keeping our entertainment needs in-check through endless amounts of content. But what’s next for the subscription-based economy? Our answer: news (and a lot of it.)

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Topics: Customer Journey, Paywalls, Content Marketing, subscription model, dynamic paywall

Redefining the paywall

Posted by Yann Petkov - Business Developement on Jan 17, 2020 12:01:30 PM

‘Paywall’. For many years, these pejorative two syllables were the emotive barrier that held back a generation of digital readers from entering into mutually beneficial relationships with publishers. More evocative than accurate, they suggested a barrier, a blocker, rather than the need to pay a

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Topics: Paywalls

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