Podcast #8 - Ben Pheloung - Keyword Blocking and Brand Safety

Posted by Scott Howland on May 27, 2020 6:00:00 AM

GM of Mantis (A Reach PLC company), Ben Pheloung, is today interviewed by Scott Howland of Zephr. This episode covers the world of keyword blocking and brand safety and ways in which publishers and advertisers can ensure there are no more missed opportunities.

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Podcast #7 - Martin Maynard - Selling in a Crisis

Posted by Scott Howland on May 20, 2020 6:00:00 AM

Join us on our latest Zephr Podcast Session, this week featuring Martin Maynard of Spread the Word Media. This week Scott Howland interviews Martin about the COVID-19 crisis, and how it's still ok to sell, it's just techniques that's had to change!

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Podcast #6 - Tor Jacobsen - Subscriber Strategy

Posted by Scott Howland on May 13, 2020 12:00:00 AM

Another Wednesday, another podcast! This time, Scott Howland is interviewing Tor Jacobsen of Schibsted. They cover some key areas in the subscription journey including:

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Podcast #5 - Nate Zenou - Optimising Ad Inventory

Posted by Scott Howland on May 6, 2020 12:00:00 AM

CEO of Browsi, Nate Zenou, joins Scott Howland of Zephr for this episode of Zephr Sessions. In this episode, Scott and Nate discuss optimising ad inventory.

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Podcast #4 - Jordan Adams - Demand Generation vs Lead Generation

Posted by Scott Howland on Apr 29, 2020 12:00:00 AM

In this podcast Scott Howland of Zephr interviews founder and MD of Martech Tracker, Jordan Adams. Some of the key themes cover the conflict zone, why marketing and sales are disconnected and answers to the following questions:

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