Podcast #15 - Simona Zanette - New Revenue Streams

Posted by Scott Howland on Jul 15, 2020 6:00:00 AM

In this session, Scott Howland, talks with Simona Zanette, MD Hearst Digital SA, on how they're adapting and changing their revenue streams. Key areas include live events and white label of their content hub.

  • Current Revenue Streams for Hearst
  • Hearst Live - Event Focused Revenue
  • Content Hub -
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Topics: Podcast

Podcast #14 - Josh Bloom - Why Brands Leverage Video

Posted by Scott Howland on Jul 8, 2020 6:00:00 AM

This week on the Zephr Podcast Session, Scott Howland interviews Josh Bloom, previous Head of Video at Mumsnet. They talk about leveraging video and strategies around this.

  • Why brands leverage video
  • Is it as easy as using an iPhone?
  • Key benefits of video in your strategy
  • Examples of it working
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Topics: Podcast

Podcast #13 - Jeppe Bjerrum - Reducing Churn and Increasing Retention

Posted by Scott Howland on Jul 1, 2020 6:00:00 AM

Scott Howland is back again, this time interviewing Jeppe Bjerrum of Jysk Fynske! They discuss how Jysk Fynske managed to very successfully r educe their churn through various different touch-points and methods, and also how behavioural pricing encouraged them not to heavily discount.

  • How Jysk
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Topics: Podcast

Podcast #12 - David Lockie - Web Monetisation

Posted by Scott Howland on Jun 24, 2020 6:00:00 AM

This week sees Scott Howland interview David Lockie, Founder of Pragmatic. They discuss all things Web Monetisation and key ways to maximise revenues.- Solving the revenue maximisation problem- Why is publishing evolving so fast- User centric experiences- Top 3 ways to diversify revenues- Bison

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Topics: Podcast

Podcast #11 - Piers Bearne & Jen Thoroughgood - Growth Amid Uncertainty

Posted by Scott Howland on Jun 17, 2020 6:00:00 AM

We review and digest the brand new report conducted by the brilliant Collingwood Advisory -Growth Amid UncertaintyLink to report - Growth Amid UncertaintyOver 100 B2B Media and Events CEOs and Founders were all interviewed discussing their priorities, success criteria and challenges for 2020.

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Topics: Podcast

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