To paywall or not to paywall - is that the question?

Posted by Yann Petkov - Business Developement on Apr 1, 2020 4:25:01 PM

There are a number paywall types you might consider implementing within the context of a subscription strategy - hard, dynamic, metered, freemium, hybrid of metered and freemium, membership (donation), premium etc. That being said, if you are a publisher reading this article, chances are you are

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Topics: Customer Journey, Paywalls, subscription model, dynamic paywall, 3rd party cookies, subscription economy, first-party data, registration

Traffic in the time of Covid-19

Posted by Scott Howland on Mar 30, 2020 8:32:21 PM

Talking to media and publishing companies during this COVID-19 period, it’s clear that there is a strange antinomy. Traffic is up, with 20-50% increases in page views rapidly becoming the new normal. This massive hike makes sense - after all, there’s an enormous number of concerned people out

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Topics: Customer Journey, Paywalls, subscription model, dynamic paywall, subscription economy, first-party data, registration

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