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How to Calculate Your Subscriber Lifetime Value

Posted by Admin on Jul 22, 2021 12:34:24 PM

If you are running a subscription-based business, whether your services target consumers or other businesses, there are several metrics to consider to better understand your performance and improve your chances of success. 

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Topics: Customer Journey, subscription model, subscription economy, customer journey orchestration

How (and Why) To Simplify B2B Subscriptions

Posted by Admin on Jul 8, 2021 2:02:57 PM

We've witnessed a rapid rise in the popularity of subscription-based services. Data from Barclaycard Payments discovered that the average household now spends £552 on subscriptions each year. 

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Topics: Paywalls, subscription economy

3 Takeaways from The Subscription Insider Bootcamp: TECHNOLOGY, 2021

Posted by Admin on Jun 23, 2021 10:20:02 AM

Subscriptions have soared over the past few years, with the pandemic only accelerating the popularity of recurring revenue models and deeper customer relationships. And the Subscription Economy isn’t just a movement led by Netflix, Spotify and Amazon Prime; it covers almost every aspect of our

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Topics: subscription economy

How to Scale Subscription Revenue Models

Posted by Admin on Jun 11, 2021 4:07:23 PM

A subscription revenue model charges an ongoing fee that is often taken monthly, quarterly or annually. It's a good idea to take some time to scale this model to ensure that the subscribers you already have continue to renew, while also attracting new customers. 

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Topics: subscription model, subscription economy

To paywall or not to paywall - is that the question?

Posted by Yann Petkov - Business Developement on Apr 1, 2020 4:25:01 PM

There are a number paywall types you might consider implementing within the context of a subscription strategy - hard, dynamic, metered, freemium, hybrid of metered and freemium, membership (donation), premium etc. That being said, if you are a publisher reading this article, chances are you are

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Topics: Customer Journey, Paywalls, subscription model, dynamic paywall, 3rd party cookies, subscription economy, first party data, registration