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Is Your Subscription Business Product-Centric or Member-Centric?

Posted by Admin on Aug 27, 2021 12:31:24 PM

In the past, large companies used to rely solely on product-centric approaches to their organisations. When you consider some of the brands that have utilised this concept, you can understand just how successful it’s been.

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Topics: subscription model, subscription economy

How to Calculate Your Subscriber Lifetime Value

Posted by Admin on Jul 22, 2021 12:34:24 PM

If you are running a subscription-based business, whether your services target consumers or other businesses, there are several metrics to consider to better understand your performance and improve your chances of success. 

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Topics: Customer Journey, subscription model, subscription economy, customer journey orchestration

How to Scale Subscription Revenue Models

Posted by Admin on Jun 11, 2021 4:07:23 PM

A subscription revenue model charges an ongoing fee that is often taken monthly, quarterly or annually. It's a good idea to take some time to scale this model to ensure that the subscribers you already have continue to renew, while also attracting new customers. 

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Topics: subscription model, subscription economy

The future of digital publishing

Posted by Admin on May 13, 2021 12:25:11 PM

We have long been told that print is dead and digital is the future.  But while the former might not be entirely true, the latter certainly is. 

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Topics: Customer Journey, Paywalls, subscription model, AI, featured

To paywall or not to paywall - is that the question?

Posted by Yann Petkov - Business Developement on Apr 1, 2020 4:25:01 PM

There are a number paywall types you might consider implementing within the context of a subscription strategy - hard, dynamic, metered, freemium, hybrid of metered and freemium, membership (donation), premium etc. That being said, if you are a publisher reading this article, chances are you are

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Topics: Customer Journey, Paywalls, subscription model, dynamic paywall, 3rd party cookies, subscription economy, first party data, registration