To paywall or not to paywall - is that the question?

Posted by Yann Petkov - Business Developement on Apr 1, 2020 4:25:01 PM

There are a number paywall types you might consider implementing within the context of a subscription strategy - hard, dynamic, metered, freemium, hybrid of metered and freemium, membership (donation), premium etc. That being said, if you are a publisher reading this article, chances are you are

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Topics: Customer Journey, Paywalls, subscription model, dynamic paywall, 3rd party cookies, subscription economy, first-party data, registration

Traffic in the time of Covid-19

Posted by Scott Howland on Mar 30, 2020 8:32:21 PM

Talking to media and publishing companies during this COVID-19 period, it’s clear that there is a strange antinomy. Traffic is up, with 20-50% increases in page views rapidly becoming the new normal. This massive hike makes sense - after all, there’s an enormous number of concerned people out

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Topics: Customer Journey, Paywalls, subscription model, dynamic paywall, subscription economy, first-party data, registration

Back to basics

Posted by Yann Petkov - Business Developement on Mar 20, 2020 10:00:00 AM

We get asked a lot about what customer journey orchestration is, and does it automatically mean using a paywall and so on. One of the reasons for the questions is that many use the terminology in a very different way, so we thought we would go a little back to basics, to explain how it all fits

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Topics: Customer Journey, Paywalls, subscription model, dynamic paywall, subscription economy, customer journey orchestration

How the cookie crumbles...

Posted by Viktor Nikolov - Business Development on Mar 12, 2020 3:00:00 PM

If Google could have released the news in a puff of white smoke, they should have. ‘Hear ye, hear ye, the third-party cookie is dead, to be eradicated from Chrome completely over the next two years…’

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Topics: Customer Journey, Paywalls, Content Marketing, subscription model, dynamic paywall, 3rd party cookies

Digiday publishing summit europe - key takeaways

Posted by Viktor Nikolov - Business Development on Mar 11, 2020 6:03:35 PM

At the beginning of March, Zephr was a headline sponsor at the Digiday Media Summit Europe, held in Croatia. We’ve been helping media brands to build subscriptions and recurring revenue relationships with readers since 2017, so we were delighted to sponsor this deep dive into the science behind

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Topics: Customer Journey, Paywalls, Content Marketing, subscription model, dynamic paywall

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