The data gathered on a reader’s first visit to your site should inform your registration strategy for that reader. That connected journey continues through to how and when you show them a subscription offer, how it’s presented to them through email marketing and how that relationship is cultivated post-subscription.
However, many media publishers are failing to connect their pre - and post -acquisition customer journeys (and the tools used to facilitate them).
Though the data is available, it is siloed and not being used to harmonise on-site experiences with off-site messaging.
Accelerating digital subscription revenue growth
Speak to our team to find out how you can unlock your subscription revenue potential.