Collecting valuable first-party data can be tricky for digital publishers as it's still a fairly new concept...
It involves creating the right registration form at the right time, with the means to store the data in an accessible place that’s secure, GDPR and CCPA compliant.
And that's just the beginning!
The real challenge comes in being able to effectively tie all your data together into something useful.
As a result of these hurdles, 53% of digital publishers today are still trying to develop better audience insights from their first-party data.
That’s why we created a guide to uncover the best steps to capture first-party data for a competitive advantage.