A paywall isn’t just a software buy into the tech stack, it’s a fundamental organisational shift.
The misconception that you can just ‘buy and forget’ partly explains why, according to recent research, 76% of publishers have a paywall but only 10% have a thriving digital revenue model.
With that in mind, we interviewed Digital Officers and media purveyors to help identify the pain points encountered along the way to successful paywall implementation – so you can avoid them.
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