Thanks to the pandemic and general changing nature of the world, today, consumers look very different than they did even a year ago.
There is a rising volume of subscribers and members who rarely visit your site - these are the new zombies! Understanding their behaviour is crucial to be able to provide the best possible answer and bring them back to life.
We partnered with AdWeek and pulled together actionable strategies for publishers to secure a loyal subscriber base.
Download this free eGuide to discover:
The 3 new types of media consumers behaviours.
How to respond to each type of behaviour.
The 3 key foundations of a future oriented subscription strategy.