The 5 Dos and Don'ts of Digital Subscription Pricing

How to optimise pricing for increased subscription profit

Setting the wrong price at the beginning of a subscription can lead to an unprofitable account no matter how much value you provide. Optimising pricing strategies is essential for businesses to increase their bottom-line.

A 1% improvement in pricing leads to an estimated 11% increase in profit.

So, whether you are looking to price your digital subscription for the first time or as part of a continual review, you will find value in this Zephr's free eGuide.

Download this eGuide to discover:

• How to optimise your pricing strategy.
• How to align content with value  to keep subscribers.
• The best-practices, and costly mistakes, to consider when putting together a pricing strategy.