Setting the wrong price at the beginning of a subscription can lead to an unprofitable account no matter how much value you provide. Optimising pricing strategies is essential for businesses to increase their bottom-line.
A 1% improvement in pricing leads to an estimated 11% increase in profit.
So, whether you are looking to price your digital subscription for the first time or as part of a continual review, you will find value in this Zephr's free eGuide.
Download this eGuide to discover: