User segmentation and content personalisation are key to building a profitable customer base in a subscription business model.
By understanding and taking action for various user states, businesses can increase retention and decrease churn, as well as gain valuable insights for all departments within the business e.g. customer support, product, and finance.
But without truly knowing who your users are, personalisation initiatives can fall short. Wasting precious time, and diluting the effectiveness of your messaging.
That’s why we created ‘The Blueprint For Building a Highly Predictable Subscription Revenue Stream’- A step-by-step guide to understanding user states and mastering personalisation.