Account sharing is prevalent across the entire digital subscriptions space. The damage - especially for B2B publishers - can be hard to understand, harder to manage and feel impossible to solve.
'To begin to quantify the problem, somewhere between 30% and 40% of all subscribers to music streaming services share their logins with at least one person, according to a survey of over 12,000 people carried out in 2017. That’s huge.'
Download the whitepaper and read:
How to identify the scale of your problem.
Potential strategies to tackle the issue.
How to use account sharing to your advantage.
This paper was written by the CTO and co-founder of Zephr, Chris Scott, who has more than 10 years of experience as a technology leader in UK start-ups and scale-ups. Chris is passionate about building SaaS products that provide real value, solving hard problems, but are easy to pick up and scale massively.
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