Account sharing is prevalent across the entire digital subscriptions space. The damage - especially for B2B publishers - can be hard to understand, harder to manage and feel impossible to solve.
'To begin to quantify the problem, somewhere between 30% and 40% of all subscribers to music streaming services share their logins with at least one person, according to a survey of over 12,000 people carried out in 2017. That’s huge.'
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This paper was written by the CTO and co-founder of Zephr,
Chris Scott, who has more than 10 years of experience as a technology leader in UK start-ups and scale-ups. Chris is passionate about building SaaS products that provide real value, solving hard problems, but are easy to pick up and scale massively.