Publishers risk being left behind with blunt, transactional subscription tech

Posted by By James Henderson, CEO and co-founder at Zephr on Apr 29, 2020 11:28:43 AM

Transactional customer relationships, and the technology that enables it, have underpinned the digital publishing ecosystem for the past 20 years. The path starts with attracting a reader, showing them a headline, a few words or even a whole article, then throwing up a paywall to get them to buy

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Topics: Customer Journey, Paywalls, subscription model, dynamic paywall, subscription economy, Advertising

Zephr and Central Media Group partner to personalize user journeys and maximize engagement

Posted by Admin on Apr 14, 2020 6:10:54 PM

Zephr, the leading Customer Journey Orchestration solution, and Central Media Group (Central Médiacsoport Zrt.), Hungary’s market-leading online and print publisher, today announced their partnership to enable the media business to deliver personalized customer experiences and content

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Topics: Customer Journey, Paywalls, subscription model, dynamic paywall

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