Publishers risk being left behind with blunt, transactional subscription tech

Posted by By James Henderson, CEO and co-founder at Zephr on Apr 29, 2020 11:28:43 AM

Transactional customer relationships, and the technology that enables it, have underpinned the digital publishing ecosystem for the past 20 years. The path starts with attracting a reader, showing them a headline, a few words or even a whole article, then throwing up a paywall to get them to buy

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Topics: Customer Journey, Paywalls, subscription model, dynamic paywall, subscription economy, Advertising