Transactional customer relationships, and the technology that enables it, have underpinned the digital publishing ecosystem for the past 20 years. The path starts with attracting a reader, showing them a headline, a few words or even a whole article, then throwing up a paywall to get them to buy

Zephr, the leading Customer Journey Orchestration solution, and Central Media Group (Central Médiacsoport Zrt.), Hungary’s market-leading online and print publisher, today announced their partnership to enable the media business to deliver personalized customer experiences and content