Zephr and Central Media Group partner to personalize user journeys and maximize engagement

by Admin on April 14, 2020

Zephr, the leading Customer Journey Orchestration solution, and Central Media Group (Central Médiacsoport Zrt.), Hungary’s market-leading online and print publisher, today announced their partnership to enable the media business to deliver personalized customer experiences and content recommendation for Central Médiacsoport customers.

Central Media Group’s titles reach over 5 million users every month through print and digital platforms. However, as consumption patterns change and more and more audiences demand personalized experiences and products specifically tailored to their needs, Central Media Group has chosen to partner with Zephr to create deeper relationships with its readers.

The strategic goal is to enhance the engagement of audiences through tailored messages and segmented product development. Central provides a home to several household brands in Hungarian media – and it leads the field in multiple thematic verticals. The group’s deployment of Zephr technology will enable it to build highly relevant and increasingly effective customer journeys.

Ákos Zulik, manager of strategy and business development from Central Media Group said: “As audience behaviour changes, so content delivery, presentation and distribution needs to evolve with it. In our quest to engage sophisticated audiences in the right way, we knew we needed to deploy cutting-edge technology that could keep in step with how our customers want to consume content. By using Zephr, we’ll be able to gear-up our business teams to deploy, test and optimize new customer journeys tailored for every single consumer.”

James Henderson, CEO at Zephr added: “We’re delighted to be partnering with Central Media Group so that they can continue to innovate in the Hungarian market. Our joint focus is to drive profitability through dynamically optimizing customer journeys, reducing time-to-value and transitioning from traditional models to a more diverse, customer-centric business model across a range of Central Media Group’s titles.”

Zephr’s technology plugs into your existing technology stack and takes just days to deploy. Once live, it allows business decision-makers to take back control of business outcomes by rapidly testing and deploying new customer journeys without the need for technical development.

About Zephr: Zephr helps leading media businesses and brands succeed in the subscription economy. Its SaaS access management and customer experience platform makes the swift deployment of personalized trial, sell and upsell journeys easy – all at unprecedented speed and scale. Using Zephr dynamic paywall technology, non-technical teams can design, test and deploy new reader registration, trial, subscription and retention journeys instantly - using intuitive, code-free drag-and-drop tools. Founded in 2017 and based in London, Zephr enables a range of international clients – including News Corporation, Conde Nast and Dennis Publishing – to build better customer relationships and deliver long-term customer value. Contact us via info@zephr.com; learn more at www.zephr.com.

About Central Media Group: Central Media Group (Central Médiacsoport Zrt.) is a top-tier Hungarian publishing house with a portfolio of print and digital brands reaching over 5 million people monthly. It is home to market-leading and very strong challenger brands across the platforms and thematic segments in which it competes (e.g. Nők Lapja, Best, Story, 24.hu, NLC, NOSALTY and Startlap). The group’s list of publications also includes Hungarian manifestations of globally renowned brands such as National Geographic, Elle, Marie Claire and Cosmopolitan. Central operates its businesses with a strong and persistent focus on creative excellence and technological innovation.

Topics: Customer Journey, Paywalls, subscription model, dynamic paywall

  

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