We are pleased to announce KStA Medien has selected Zephr®, a Zuora® company, to power the next generation of paywalls across their publishing titles. This partnership will span across their websites www.ksta.de & www.rundschau-online.de.
As the leading newspaper in the Cologne region, KStA Medien's objective is to have software that excels in each business domain, allowing the continued production of high-quality content and the ability to appeal to their audiences. KStA Medien needed a best-of-breed solution, and after an extensive search, they chose Zephr to help with their paywall implementation. They favoured Zephr over competitors because of Zephr’s ability to work alongside their existing tech capabilities and establish flexibility in the future.
Using Zephr’s powerful Subscription Experience Platform® service, KStA Medien will drive retention by creating custom user journeys and personalised experiences for their audiences. Zephr’s intuitive drag-and-drop Rules Builder and decision tree capabilities offer KStA Medien the ability to create tailored outcomes and scenarios for different user groups in more detail and with increased flexibility than before. This means KStA Medien can offer user groups different features, improving customer experience and making it more user-friendly.
Zephr’s VP of Customer Experience, Andreas Martin said: “We are very excited to work with KStA Medien. It’s always great to see a business that recognises the importance of improving the experience for their customers. Forward-thinking businesses like KStA Medien are in a great position to grow, not only by appealing to audiences, but also by being adaptable to changes in the market, and operating with a test and iterate mindset. We are proud to support them on this journey.”
KStA Media’s Head of Subscription Intelligence, Sophie Janz said: “We searched the market for a product we could implement alongside the introduction of different best-of-breed systems. Zephr offers a flexible solution for this purpose, while allowing us to create outcomes for different user groups in more detail than before. It makes it considerably easier to build user journeys and target specific outcomes to user groups, granting us increased adaptability in future.”
About KStA Medien
The regional publisher "Kölner Stadt-Anzeiger Medien" stands for products that convince with journalistic quality and a local focus: Kölner Stadt-Anzeiger, Kölnische Rundschau and EXPRESS are the leading titles in the region with a clear focus on regionality, topicality and authenticity. With a total of 60 million monthly visits, the digital offerings of their regional media are among the highest-reach news portals in Germany. Their regional advertising papers and radio stations accompany many people every day as their first source of information and entertainment. You can find more information at www.kstamedien.de.
Zephr, a Zuora company, provides a dynamic Subscription Experience Platform service built for the effective optimisation and personalisation of the user experience, in order to drive conversion. Zephr offers a best-of-breed solution that combines an intuitive user interface and plug-and-play integrations to let commercial and technical teams develop powerful subscription relationships and deliver personalised experiences for every customer at the right time for the right price. Unlock your subscription revenue potential with Zephr. For more information, check out https://www.zephr.com/.
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