We are pleased to announce Mediahuis has selected Zephr®, a Zuora® company, to power the next generation of paywalls across their full suite of Publishing titles. The multi-year partnership will span multiple key geographies over the coming months as titles are rolled out using the platform.
As one of the world’s most forward-focused media businesses with a large number of properties across several markets - a number that continues to grow - Mediahuis needed a best-of-breed solution to achieve a significant strategic advantage and support their plans for the future. After an extensive search, they chose Zephr as the preeminent tool in the market today to work alongside existing Mediahuis capabilities.
Using Zephr’s powerful Subscription Experience Platform® service, Mediahuis’ commercial and technology teams will be able to collaborate in creating registration and paywall experiences for key titles and audiences. Zephr’s decision tree offers Mediahuis the ability to test, learn and iterate their paywall strategies at speed in a fast-changing environment.
Zuora VP, GTM Subscription Experience and Former Zephr CEO James Henderson said: “We’re excited to work with Mediahuis - one of the largest media companies in the world and incredibly future-oriented. They recognise that one-size-fits-all subscriptions are no longer differentiators, and that consumers now expect increasingly tailored products and services that fit their needs. Businesses need to react to changing conditions at speed, and the ability to test, learn and iterate is hugely important for growth. I couldn’t be prouder to support Mediahuis’ ambitions.”
Mediahuis CDO Peter Soetens said: “We scoured the market for a product with the right capabilities that matched our ambitions as a business to provide our readers and consumers with journeys and experiences that matched their needs and expectations. Zephr was the right choice for us, offering flexibility in how we work with other vendors, and putting the power to make change at speed in the hands of our teams.”
Mediahuis is a privately owned, leading European media group headquartered in Antwerp, Belgium. The group was founded on 1 January 2014 as a joint venture between two publishing groups, Corelio and Concentra. Both groups had a rich history in the Flemish and Belgian press sector. Since then, leading Dutch, Irish and Luxembourg media companies have been added to the companyʼs portfolio. Today, the group has developed into a leading international media company with more than 30 news brands across 4 countries.
Zephr, a Zuora company, provides a dynamic Subscription Experience Platform service built for the effective optimisation and personalisation of the user experience, in order to drive conversion. Zephr offers a best-of-breed solution that combines an intuitive user interface and plug-and-play integrations to let commercial and technical teams develop powerful subscription relationships and deliver personalised experiences for every customer at the right time for the right price. Unlock your subscription revenue potential with Zephr. For more information, check out https://www.zephr.com/.
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