Insight Report 

Publishers are moving away from fitful marriages of convenience with readers and looking to build lasting, meaningful and profitable relationships with subscribers.

Download the 25-page report and learn how to:

• Reduce reliance on advertising
• Optimise an audience relationship funnel
• Monetise membership and customer data
• Increase customer lifetime value

By Martha Williams, CEO, Data & AI for Media.

Includes examples of successful customer-focused strategies deployed by The Times, The Guardian, Hearst and The Economist. Produced in association with FIPP, the network for global media.