Insight Report

Publishers are moving away from fitful marriages of convenience with readers and looking to build lasting, meaningful and profitable relationships with subscribers.

Download the 25-page report and learn how to:

  • Reduce reliance on advertising
  • Optimise an audience relationship funnel
  • Monetise membership and customer data
  • Increase customer lifetime value

By Martha Williams, CEO, Data & AI for Media.

Zephr paywall insight report

Includes examples of successful customer-focused strategies deployed by The Times, The Guardian, Hearst and The Economist. Produced in association with FIPP, the network for global media.