Publishers are moving away from fitful marriages of convenience with readers and looking to build lasting, meaningful and profitable relationships with subscribers.
Download the 25-page report and learn how to:
Reduce reliance on advertising
Optimise an audience relationship funnel
Monetise membership and customer data
Increase customer lifetime value
By Martha Williams, CEO, Data & AI for Media.
Includes examples of successful customer-focused strategies deployed by The Times, The Guardian, Hearst and The Economist. Produced in association with FIPP, the network for global media.
