Zephr Sessions: Julian Thorne on Customer Lifetime Value

CEO of Big Wheel Consultancy Julian Thorne is interviewed by Scott Howland of Zephr on the importance of Customer Lifetime Value. In this podcast, Julian and Scott discuss:

• What Lifetime Value (LTV) is and why it matters,

• How LTV is measured, and what it tells you about acquisition, churn and retention,

• How applying LTV metrics can change your business model and drive revenues,

• What strategies to adopt to improve LTV.

And most importantly...

• Skatelites music and a lovely Kent lager!