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Zephr Sessions: Matt Lindsay on Propensity Modelling

CEO of Mather Economics Matt Lindsay is interviewed by Scott Howland of Zephr on the importance of Propensity Modelling. In this podcast, Matt and Scott discuss some key questions:

  • What is Propensity Modelling and how can it transform subscription businesses?


  • How can understanding Propensity to Buy drive acquisition and reduce CAC costs?


  • Why should you use Propensity to Churn metrics to manage upsell?


And most importantly...

  • Why are Atlanta beers the finest in the USA and  what makes the music of Mumford & Sons so good?


M Lindsay - Light Background Oct 2016

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