Podcast #16 - Florian Bauer - Behavioural Pricing

On this episode, Scott Howland interviews Florian Bauer of Vocatus AG. Florian is a behavioural pricing expert, looking at the psychology around both buyers, sellers and the pricing models available.

What is Behavioural Pricing?
How does it work?
Success Stories?
Best practices for behavioural pricing
Gin and Tonic & Beethoven’s 9th!

Visit Vocatus.de for more information, or contact Florian Bauer direct.

Listen Here:

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