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Podcast #2 - Matt Lindsay - Propensity Modelling

Scott Howland | 15 April 2020 | Read time: 1 minutes
Topics | Podcast
 

CEO of Mather Economics Matt Lindsay is interviewed by Scott Howland of Zephr on the importance of Propensity Modelling. In this podcast, Matt and Scott discuss some key questions:

  • What is Propensity Modelling and how can it transform subscription businesses?
  • How can understanding Propensity to Buy drive acquisition and reduce CAC costs?
  • Why should you use Propensity to Churn metrics to manage upsell?

Listen Here:

 

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