Podcast #2 - Matt Lindsay - Propensity Modelling

CEO of Mather Economics Matt Lindsay is interviewed by Scott Howland of Zephr on the importance of Propensity Modelling. In this podcast, Matt and Scott discuss some key questions:

What is Propensity Modelling and how can it transform subscription businesses?
How can understanding Propensity to Buy drive acquisition and reduce CAC costs?
Why should you use Propensity to Churn metrics to manage upsell?

Listen Here:

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