close
Request Demo

Podcast #2 - Matt Lindsay - Propensity Modelling

Scott Howland | 15 April 2020 | Read time: 1 minutes
Topics | Podcast
 

CEO of Mather Economics Matt Lindsay is interviewed by Scott Howland of Zephr on the importance of Propensity Modelling. In this podcast, Matt and Scott discuss some key questions:

  • What is Propensity Modelling and how can it transform subscription businesses?
  • How can understanding Propensity to Buy drive acquisition and reduce CAC costs?
  • Why should you use Propensity to Churn metrics to manage upsell?

Listen Here:

 

Recommended

Podcast #3 - The Subscription Think Tank: Julian Dickens

Welcome to the next episode in our Subscription Think Tank series!  In this episode, our COO, Felix Danczak, interviews renowned media and communications...

Podcast #2 - The Subscription Think Tank: Rosie Taroghion (Gousto)

  Welcome to the next episode in our Subscription Think Tank series!  In this episode, our VP of customer experience, Andreas Martin, interviews Rosie...

Podcast #1 - The Subscription Think Tank: Dipika Sawhney - Salesforce

  Welcome to the new Zephr Podcast Series: The Subscription Think Tank!  In this series, we'll be interviewing experts from other subscription industries to...
Subscribe to our newsletter

Get updates direct to your inbox

Subscribe
Subscribe to our newsletter

Get updates direct to your inbox